Performance Marketing Manager (Meta Ads)

🚀 About Kilona.io

At Kilona.io, we build high-quality, high-speed web and mobile AI applications. We work with top global startups to create cutting-edge products that are fast, precise, and beautifully engineered. 

We’re looking for an experienced Performance Marketing Manager to help scale VibeMeal — an AI-powered calorie tracking app 
 

VibeMeal allows users to log meals through photos, voice, or text.

We’re actively scaling paid acquisition and looking for someone who understands subscription-based mobile apps and can take ownership of Meta Ads performance.

✅ Requirements

• 4+ years of experience in Performance Marketing / User Acquisition
• Strong hands-on experience with Meta Ads
• Experience scaling mobile subscription apps
• Deep understanding of:
  • Web-to-App funnels
  • In-App funnels
  • Onboarding optimization
  • Paywalls
  • Trial conversion optimization
  • Subscription metrics: ROAS, CAC, LTV, Payback
• Experience with:
  • AppsFlyer
  • RevenueCat
  • Meta Ads Manager
  • Firebase / Analytics tools
• Strong analytical mindset and data-driven decision-making

✨ Nice to have

• Experience in Health & Fitness apps
• Experience with calorie tracking, nutrition, or weight loss apps
• Experience managing budgets above $50k/month
• Experience working with AI-powered consumer apps

🧑‍💻 Responsibilities

• Manage and scale Meta Ads campaigns
• Improve acquisition efficiency and profitability
• Analyze funnel performance and identify bottlenecks
• Work closely with the founder, product, and design teams
• Generate and test new creative angles and growth hypotheses
• Optimize onboarding, paywalls, and subscription conversion

 🤝 What We Offer

• Long-term collaboration
• Hourly-based payment model (overtime is always paid)
• Fully remote — work from anywhere
• Flexible schedule — we appreciate team overlap but you manage your own time
• Easy time-off policy — take days off when you need, no bureaucracy
• Opportunity to make a significant impact on a fast-growing mobile product 🚀

If interested, please send:

• Your LinkedIn profile
• Relevant mobile app experience
• Apps you’ve worked on
• Your salary expectations
• Brief description of your biggest growth achievement