ABM Lead Generation Manager

Who We Are Looking For

We are hiring an ABM Lead Generation Manager to own our outbound pipeline to named accounts. The person will build and maintain a tiered target account list, run personalised multi-channel outreach sequences, and pass warm opportunities to the sales team. The role sits within the Growth department and reports to the Head of Growth.

Responsibilities

• Account list management: Build and maintain a tiered target account list (1:1, 1:Few, 1:Many) using LinkedIn Sales Navigator and intent data signals. Continuously update scoring.
• Outreach execution: Write and run personalised multi-touch sequences across email and LinkedIn. Each sequence is tailored to the account, not templated.
• Account research: Research target accounts before first contact: business context, tech stack, hiring signals, recent news, and relevant pain points.
• Creative asset coordination: Brief the design team on personalised one-pagers, case studies, and landing pages for high-priority account clusters.
• Testing and optimisation: Run structured A/B tests on subject lines, hooks, CTAs, and channel sequencing. Document findings and iterate based on data.
• Pipeline tracking: Monitor engagement signals at the account level and adjust outreach timing and channel mix accordingly.
• Sales handoff: Transfer warm accounts to the BDR team with a clear written summary: what was sent, what resonated, prospect stage, and recommended next step.
• Reporting: Deliver weekly reports covering accounts contacted, reply rates, booked calls, and pipeline progression by stage.

Qualifications

• 3-5 years of experience in B2B outbound lead generation or account-based marketing.
• Proven track record of building and executing outbound campaigns that generated measurable pipeline.
• Previous experience in a services company or agency environment is preferred.
• Experience working alongside or directly supporting a BDR / sales team.
• Degree in Marketing, Business, or a related field is a plus, not a requirement.
• Agency or services company background is preferred. SaaS-only experience is not a disqualifier but is considered weaker for this role, as the sales cycles, buyer profiles, and outreach dynamics differ significantly.

Hard Skills

• LinkedIn Sales Navigator: Advanced use including Boolean search, account and lead filters, saved searches, and buying signal alerts.
• Email sequencing tools: Hands-on experience with Instantly, Apollo, Lemlist, or equivalent platforms. Able to build, test, and optimise sequences independently.
• Cold email copywriting: Writes short, specific, prospect-first emails that do not read as templates. Must be able to provide real examples with performance context.
• Account list building: Builds lists using firmographic, technographic, and trigger-based criteria. Familiar with enrichment tools such as Bitscaler, Apollo, or Clay.
• CRM and pipeline management: Comfortable logging activity, updating deal stages, and tracking account-level engagement in a CRM (HubSpot, Pipedrive, or similar).
• A/B testing and analytics: Knows how to design a valid test, read the results, and make data-driven decisions on sequence adjustments.
• Intent data platforms (nice to have): Experience with 6sense, Bombora, Demandbase, or RollWorks is an advantage.

Soft Skills

• Self-direction: Manages their own workload and account pipeline without needing daily supervision. Sets priorities and follows through.
• Written communication: Clear, concise, and persuasive in written English. Understands how to adapt tone and message to different buyer personas.
• Sales empathy: Understands how buyers think and what a sales team needs to close. Approaches outreach as a support function for revenue, not a standalone activity.
• Structured thinking: Able to build and communicate a prioritisation logic for account targeting. Comfortable presenting a clear plan with criteria and expected outcomes.
• Collaboration: Works effectively with designers, BDRs, and the Head of Growth. Proactively shares findings, blockers, and learnings with the team.

Nice to Have+

• Actively uses AI as part of GTM workflow: building and personalising outreach sequences, account research, campaign ideation, or copy iteration. Big bonus if they can show examples.
• Experience targeting e-commerce brands, retail technology companies, or digital agency clients.
• Familiarity with Magento, Shopify, or WooCommerce ecosystems.
• Knowledge of the US and Western European B2B buyer landscape.
• Experience running LinkedIn outreach across multiple sender accounts simultaneously.