Email Marketing Specialist

About the role

We're building a performance marketing team from scratch, and email is a core channel for retention, reactivation, and lifecycle communication. This role owns all email communication across the company — transactional, marketing, and campaign-based — and works at the intersection of marketing and product to create a seamless user experience across web and mobile.

Responsibilities

• Full ownership of the email channel: strategy, execution, and performance across all communication types (transactional, broadcast, campaign, lifecycle flows).
• Design, build, and optimize automated flows and trigger-based sequences across the full user lifecycle — from onboarding and activation through engagement, re-engagement, and win-back.
• Develop segmentation strategies based on user behavior, product usage signals, and audience attributes to increase relevance and channel efficiency.
• Run systematic A/B tests on subject lines, content, timing, frequency, and flow logic. Formulate hypotheses, execute tests, and implement learnings.
• Work with users that enter the funnel (e.g., blog subscribers, quiz completions) but don't convert — build nurture sequences to move them toward action without aggressive frequency, respecting the sensitive nature of the product.
• Collaborate closely with the product team to ensure email communication is aligned with what's happening in the product (web + app), reflects the brand's tone of voice, and functions as part of a unified system rather than a siloed channel.
• Collaborate with the communications team, designers, and copywriters on email content. This role is the owner and final decision-maker on what gets sent, when, and to whom.
• Own email content creation and ideation — propose new campaigns, communication angles, and lifecycle touchpoints.
• Manage deliverability: domain health, sender reputation, spam rate monitoring, list hygiene.
• Build and maintain regular reporting on channel performance — open rates, CTR, conversion, unsubscribe rates, revenue attribution per flow.

For discussion: Participate in designing churn prevention flows triggered by product usage signals (e.g., no session booked in X days). Email is a secondary channel here — the logic and triggers will be defined jointly with the product team, but execution in email sits with this role.

Requirements

• 3+ years of experience in email marketing in a product company (SaaS, marketplace, or subscription-based product/edtech).
• Hands-on experience building automated flows and trigger-based campaigns in a marketing automation platform (experience with Customer.io is a strong plus).
• Strong understanding of user lifecycle stages and how email fits into the broader marketing and product funnel.
• Understanding of event-based triggers and audience parameters — ability to think in terms of "if user did X and didn't do Y within Z days, then…"
• Experience with segmentation, personalization, and A/B testing at scale.
• Solid grasp of email deliverability fundamentals (domain authentication, warm-up, list hygiene, spam triggers).
• Analytical mindset — comfortable working with data, interpreting metrics, and making decisions based on test results.
• Attention to detail, ownership mentality, and ability to work autonomously.

Nice to have

• Experience in health, wellness, or mental health products.
• Understanding of sensitive product communication — where intensity ≠ quality and user trust is paramount.
• Experience working with cross-functional teams (product, design, content).
• Familiarity with analytics tools (Mixpanel, GA4, or similar).
  
  What we offer:
• An opportunity to work on a health tech product that improves people’s mental well-being worldwide;
• Flexible schedule and full remote work - no strict location requirements;
• A team of passionate professionals who love what they do and foster an open, supportive atmosphere where every idea is heard and creativity is encouraged;
• Fully remote work with an option to visit our cozy office in Kyiv;
• Competitive compensation, based on your qualifications and experience;
• Paid time off 33 days per year (including public holidays);
• Paid sick leave 10 working days per year;
• Budget for learning and development;
• Paid mental health leave (5 working days per year).