User Acquisition Lead (Headway)

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 170 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, I, Lisa Rudyk, Head of User Acquisition at Headway by Headway Inc, am looking for a User Acquisition Lead who's hungry for a challenge that actually matches their level.

The challenge you're stepping into:

User Acquisition at Headway runs on millions of dollars in monthly budgets, direct partnerships with Meta, Google, and TikTok, and a technical depth that goes well beyond campaign management – Signals Engineering, a focus on AI and automation, and working with Advanced Analytics such as predicted user level value are part of how we think about growth here.

But the most exciting work right now isn't in what's already running – it's in what no one has built yet. AI and automation in UA are still individual experiments. That can change with you. TikTok and Applovin are on the roadmap and ready to move. And if you see something beyond what's already defined – you'll have the room to go after it, because the scope of this role is partly yours to write.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You'll join a UA team of 6 – people who care deeply about the work, support each other through the hard days, and celebrate wins together. We're also part of Headway Inc's broader marketing community – 100+ people across all products – where you'll always find someone to think through a challenge with, learn from, or be inspired by.

This job is perfect for you if you:

• Want to work on a market-leading product with 55M users – and have the budgets, infrastructure, and partnerships to match that scale from day one.
• Are excited to lead initiatives end-to-end – not just spark ideas, but carry them all the way through.
• Want to be the person who defines how AI and automation shape UA at Headway – this territory is open and genuinely yours to lead.
• Enjoy deep technical work: Signals Engineering, Campaign Architecture, and building system-level approaches to unify the User Acquisition process.
• Thrive in cross-functional work – you'll collaborate closely with product, product marketing, and content on initiatives that shape how the product itself evolves.

• Are looking for a clear path to Lead or are ready to walk in as one.

   

What you will do:

• Own and scale user acquisition across Meta, and lead expansion into TikTok and Applovin.
• Lead Signals Engineering initiatives.
• Drive AI and automation integration into UA processes – from building tooling to defining the team's approach.
• Collaborate with product, product marketing, and content teams on cross-functional growth initiatives.
• Analyze performance data, identify insights, and translate them into decisions and process improvements.
• Mentor and develop UA specialists within the team.

• Build and maintain automations and scripts to streamline campaign management and optimization.

   

What you need to join us:

• 3+ years in User Acquisition with proven experience in Meta Ads at scale.
• Deep understanding of how the auction works – not just campaign management, but what drives delivery and efficiency.
• Experience with Signals Engineering.
• Strong analytical skills – ability to find causal relationships in data.
• Experience building or improving UA processes and account structure.
• Hands-on experience with automations or AI tools in a marketing context.
• Strong communication skills and the ability to lead through influence.
• Nice-to-have: experience with Google Ads, TikTok Ads, or Applovin.

• Alignment with the values of our team (SELECT).

   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. 

   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?
Send your CV!