Senior Marketing Specialist

About the Role

We are looking for a Senior Performance Marketing Specialist who can not only run campaigns but build scalable acquisition systems.

This role is focused on e-commerce and lead generation projects, where performance, ROI, and data accuracy matter.

You will work with multiple projects across EU and USA markets, helping businesses grow through paid traffic, funnel optimization, and data-driven decisions.

Responsibilities

• Launch, manage, and scale campaigns in:
  • Meta Ads (Facebook / Instagram)
  • Google Ads (Search, Shopping, Performance Max)
• Build and optimize full marketing funnels:
  • from traffic → to conversion → to retention
• Improve performance through:
  • A/B testing
  • creative strategy
  • audience segmentation
• Implement and manage tracking systems:
  • Google Tag Manager
  • Facebook Conversion API (CAPI)
  • Google Analytics
• Analyze campaign performance and optimize based on ROI / ROAS

• Collaborate with designers / developers (or work independently)

   

Requirements

• 4+ years of experience in performance marketing
• Strong hands-on experience with:
  • Meta Ads
  • Google Ads
• Proven experience in:
  • e-commerce OR lead generation
• Understanding of:
  • conversion funnels
  • attribution
  • tracking setup
• Experience with:
  • Google Tag Manager
  • analytics tools

• Ability to work with numbers and make data-driven decisions

   

Nice to Have

• Experience with:
  • TikTok Ads
  • server-side tracking
  • Shopify / WordPress
• Experience working with EU markets
• Basic understanding of CRO (conversion optimization)
• Experience with automation (bots / CRM / integrations)