Data Analyst (AdTech / AI)

The company is building a healthcare-focused adtech platform that enables precise targeting of healthcare professionals using large-scale data and AI.

We’re looking for a Data Analyst to define how we measure data quality, evaluate AI/LLM-based scoring, and generate insights that support product, sales, and media buying teams. You’ll work with 70+ TB of data, design evaluation frameworks from scratch, and help optimize performance, cost, and data pipelines.

Responsibilities

• Measurement & Evaluation Foundations: Define how we measure what matters — data quality, the accuracy of our AI scoring, how many records actually get matched to usable signals, cost per outcome. Build the feedback loops that tell us whether a change makes the system better or worse.

• Scoring Intelligence (co-owned with engineers): Partner with the engineering team on the LLM-based scoring system. You will build the evaluation framework for AI scoring, run experiments comparing prompts, models, and approaches against a baseline, and make data-backed calls on where we invest next. Our AI scoring system is actively evolving — you will shape how we measure and improve it.

• Client-related Analysis: Own the analytical side of the work that internal sales and media-buying teams bring in from pharma clients — how reachable a target audience is, how good the data looks, why a campaign performed the way it did. You turn their questions into data-backed answers they can use. Identity is a product core; the analyst works with internal teams, not with clients directly.

• Cost and Value Analysis: Turn cost and value into product decisions. Which data sources and enrichment scenarios pay off, where we overspend, what to cache, what to cut. We operate a mix of free owned data and paid external providers — the decisions have real dollar impact.

• Active AI Usage: Use Claude Code and modern AI engineering tools to multiply your own output. Automate the repetitive parts of analysis so you can focus on the decisions. We provide Claude Code licenses and expect active daily use.

• Data Quality Response: When pipeline output drifts, a provider degrades, or upstream data shifts, you notice first, diagnose the root cause, and drive the fix. You treat data quality as a product, not a ticket queue.

Requirements

• 5+ years as a Data Analyst, Analytics Engineer, or Data Scientist in a product team (not consultancy, not BI-only roles).
• Advanced SQL at TB scale — BigQuery, Snowflake, or equivalent warehouse. You can read and write complex queries on tens of terabytes without someone pre-modelling the data for you.
• Python for analysis at a working level — pandas, Jupyter, or modern equivalents. Comfortable putting together a small script or helper when an existing tool doesn't cover your case.
• Built measurement or evaluation frameworks from scratch for systems that had no baseline. You are comfortable defining what and how to measure, not consuming someone else's KPI.
• Comfort with probabilistic systems. You understand that noise is inherent and 100% accuracy is not the goal — scoring, matching, ranking.
• AI-native workflow. You already use Claude Code, ChatGPT, Copilot, or similar AI tools daily and integrate them into your analytical process.
• English: B2+ (Upper-Intermediate) or higher.

Strong plus (one or more)

• LLM evaluation experience — A/B testing AI-powered features, output scoring, prompt iteration with measurable outcomes.
• Identity resolution / identity graph experience — adtech, martech, or customer data platform context (LiveIntent, LiveRamp, Epsilon, Experian Marketing, Acxiom, Merkle, or similar).
• Healthcare or pharma data — working with NPI, HCP-level data, healthcare taxonomies, pharma targeting.

Nice to have

• Experience running controlled experiments on data pipelines.
• Prompt engineering or structured LLM prompt design.
• Prior work in AI-first product companies.