Head of Marketing

Head of Marketing

We are looking for an experienced Head of Marketing to lead and scale our marketing function in the iGaming vertical. The role is focused on building a strong acquisition and retention system, driving performance, and growing the team.
 

Responsibilities:

• Develop and execute the overall marketing strategy
• Build and optimize the full marketing funnel: from acquisition to conversion, retention, and repeat deposits
• Own and manage key KPIs: CAC, ROI, retention, LTV, ARPU, FTD%, deposit depth
• Plan marketing roadmap, campaigns, and launches
• Coordinate cross-functional teams: Affiliate, CRM, Design, and Content
• Scale marketing activities across Tier-1 GEOs

• Build, manage, and grow the marketing team

   

Requirements:

• 3+ years of experience in iGaming
• 1+ year in a Head of Marketing (or similar leadership) role
• Experience working with multiple acquisition channels and Tier-1 markets
• Strong data-driven approach and experience with analytics (BI tools, Google Analytics, etc.)
• Solid understanding of media planning and performance marketing
• English level: B2 or higher
   

We are looking for someone who:

• Is result-oriented and takes ownership of performance
• Makes decisions based on data, not assumptions
• Can independently drive initiatives from idea to execution
• Has strong leadership and team management skills