Marketing Manager

Who we are

Bintime is a Dutch-founded technology company with 20+ years in commerce. We work with retailers, marketplaces, and technology-led businesses on three fronts:

• Services (our primary revenue motion). Senior engineering teams embedded as long-term augmentation or as delivery pods with outcome ownership.
• Gepard. AI-native product data platform — ingestion, enrichment, syndication, and regulatory compliance.
• B-Hive. Multi-agent AI platform for retail operations — customer support, product discovery, and shopping experience.

You can read more at bintime.com, gepard.io, and b-hive.io.

The job, simply

You own Bintime's marketing funnel. Every lead source — SEO, Google Ads, LinkedIn, YouTube and video, Clutch, events, partnerships, content — runs through you. Your job is to turn website visits and outbound impressions into form submissions and booked calls that Sales qualifies as real deals.

You are not building a marketing department this year. Freelance designers, writers, and video editors are available to activate on brief, but the direction and the outcomes are yours. If things go well and pipeline justifies it, a team gets built around you in year two.

You report to the Head of Sales and work closely with the CEO, Sales, and product leads for Gepard and B-Hive. Services gets the majority of your focus; Gepard and B-Hive are secondary wedges you support alongside.

What success looks like

Three numbers, every month:

• Form submissions and booked calls. Measured in HubSpot, tagged by source. A target gets set with you in month one and raised quarterly.
• Sales-accepted qualified leads. Sales confirms the lead is worth their time. If Sales does not accept it, it does not count toward the number.
• Marketing-sourced closed-won revenue. The number that matters most. Tied to HubSpot deal attribution.

Supporting metrics (cost per lead, cost per qualified lead, channel conversion rates) exist to help you move those three numbers. They are not separate goals.

The lead sources you will own

All of the below, end-to-end. We do not use agencies; you set direction and execute, with freelancer help where useful.

Source

What owning it looks like

SEO - Keyword strategy, technical health, on-page, content clusters, backlinks. Measured by qualified organic traffic and form submissions from organic.

Google Ads - Search and retargeting campaigns, landing pages, conversion tracking, budget decisions.

LinkedIn (organic + paid) - Company page, executive posting support for CEO and Head of Sales, LinkedIn Ads campaigns, event and lead-magnet promotion.

YouTube and video - Channel strategy, production coordination with freelance editors, demo videos for Gepard and B-Hive, case studies for Services, short-form for LinkedIn.

Clutch and review sites - Profile buildout, review collection process, ranking for target categories.

Events - Pre-event demand gen, landing pages, onsite content, post-event nurture campaigns.

Content engine - Blog, case studies, gated lead magnets (benchmark reports, audits, checklists), webinars. Every piece produced with a conversion purpose.

Partnerships - Joint webinars, co-authored content, cross-promotion with complementary vendors. Executed with Sales and BizDev.

Website and landing pages - bintime.com, gepard.io, b-hive.io, campaign LPs. Forms, CTAs, conversion testing, tracking.

Email nurture - HubSpot sequences that move inbound leads from form fill to booked call. Conversion flows, not newsletters.

How you work with Sales

Marketing and Sales share HubSpot. Sales also runs outbound in parallel through a team of SDRs. Your role is to make this one funnel, not two. In practice:

• Weekly sync with the Head of Sales — what shipped, what moved, what Sales needs next
• You produce outbound-supporting assets (case studies, landing pages, benchmark reports, demo videos) on the SDR team's brief
• You qualify form submissions against fit before routing to Sales — volume that does not convert helps nobody
• Sales gives you back every week: which leads converted, which failed, why. You use that signal to adjust sources and messaging
• One HubSpot dashboard both functions read from. No separate marketing-only numbers

Budget

You own the marketing budget and make the trade-off calls across channels. Starting allocation is agreed with the Head of Sales and CFO in month one, then reallocated monthly based on what the numbers show. Channels that produce qualified leads at acceptable cost get more; channels that do not get reduced or cut.

Expected paid spend starts in the €4K–€8K/month range, scaling with performance. Production costs (video, design, content) sit separately.

Tools you will use

Day-one fluent in HubSpot. Working comfort with most of the rest:

• HubSpot Marketing Hub + Sales Pro — campaigns, forms, workflows, attribution, reporting
• Google Ads and LinkedIn Ads
• GA4 and Google Search Console
• Ahrefs, Semrush, or similar for SEO
• Webflow or another CMS for website edits
• LinkedIn Sales Navigator for account targeting
• Clutch and G2 consoles for review-site management
• Claude as core LLM 
• Figma for design review
• Trello and Google Drive

Who we think will do well here

We are less interested in a specific years-of-experience number than in what you have actually done. If most of the below sounds like you, apply:

• You have run measurable B2B demand generation before and can point to campaigns you owned and what they produced
• You have hands-on experience across at least four of: SEO, Google Ads, LinkedIn Ads, YouTube or video, email nurture, review sites, events, landing page conversion. Not "managed an agency that did it"
• You operate HubSpot at a builder level — forms, workflows, lead scoring, attribution. Not just end-user
• You write clear, native-level marketing English. This role produces a lot of copy
• You are comfortable reading and arguing about numbers — cost per lead, conversion rates, attribution

Nice to have:

• Experience marketing a B2B services business, not only SaaS
• Clutch or G2 presence building that moved real pipeline
• Worked alongside an outbound SDR team before and with Sales for the basis of marketing activities to be delivered. 
• Familiarity with eCommerce, retail tech, or PIM ecosystem

A note

We know this list looks long. If you meet most of it and the rest you are willing to learn quickly, please apply. We would rather hear from someone strong with gaps than miss them because the list read as a wall.

Working conditions

• Full-time, 
• Direct report to the Head of Sales
• Compensation: base plus a performance bonus tied to marketing-sourced qualified leads and closed revenue. Range is set based on market research and finalized with the candidate
• Path to Head of Marketing in 12–18 months if pipeline contribution supports building a team

What we offer:

• Access to Tools & Resources: Well-defined PDP (Personal Development Plan) and PIP (Personal Improvement Plan) policies.
• Education Budget: Dedicated budget for courses, certifications, and professional development
• Bintime Academy: Internal university for professional development
• Reliable Infrastructure: Starlink internet, а generator, and a comfortable workspace to ensure uninterrupted work.
• Team Budgets: Dedicated resources for team initiatives, training, and collaboration.
• Medical Insurance: Coverage within Ukraine.
• Mental Health Support: Access to psychotherapy sessions via Pleso.
• Individual English Lessons: To enhance your language skills.
• Work-Life Balance: Generous vacation and sick leave policies.
• Corporate Events: Regular team-building activities and company events.