Marketing Data Analyst (EdTech Unit)

We’re Applyft — an IT product company which creates value-driven mobile and web apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of 8 apps in Family Safety, Parental Control, Entertainment and AI.

In 2025, we launched a new direction — Finestro, an AI-powered educational app that helps people master AI, improve their financial well-being, and unlock new growth opportunities.

Today, Finestro is powered by a team of 30+ talented professionals, and we continue to grow. We’re looking for people who want to contribute to building an innovative EdTech product that truly impacts users’ lives.

Now we are looking for a Middle/Senior Marketing Data Analyst to support analytics across user acquisition and marketing performance.

About you:

• Strong SQL skills (BigQuery or similar).
• Solid understanding of marketing metrics: CAC, LTV, ROI/ROMI, payback.
• Experience working with large-scale datasets (transaction-level, event-level).
• Strong analytical thinking and ability to translate data into business insights.
• Experience with BI tools (Tableau).
• Ability to work with attribution data and marketing sources (Meta, Google Ads, etc.).
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What you’ll do:

• Analyze marketing performance across different channels (Meta, Google, etc.).
• Work with core datasets (spend, revenue, LTV, attribution).
• Transform marketing data into clear, actionable decisions for scaling.
• Analyze traffic quality, channel performance, and unit economics.
• Identify growth opportunities and initiate data-driven improvements.
• Work with LTV forecasts, payback periods, and scaling scenarios.
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Nice to have:

• Experience with subscription-based products.
• Experience with payment data (Stripe, PayPal, refunds, chargebacks).
• Python skills.
• Familiarity with ML models and data science.
• Experience with Amplitude, AppsFlyer.