Marketing Data Analyst (EdTech Unit)

We’re Applyft — an IT product company which creates value-driven mobile and web apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of 8 apps in Family Safety, Parental Control and AI.

In 2025, we launched a new direction — Finestro, an AI-powered educational app that helps people master AI, improve their financial well-being, and unlock new growth opportunities.

Now we are looking for a Middle/Senior Marketing Data Analyst to support analytics across user acquisition and marketing performance.

About you:

• Strong SQL skills (BigQuery or similar).
• Solid understanding of marketing metrics: CAC, LTV, ROI/ROMI, payback.
• Experience working with large-scale datasets (transaction-level, event-level).
• Strong analytical thinking and ability to translate data into business insights.
• Experience with BI tools (Tableau/Looker Studio).

• Ability to work with attribution data and marketing sources (Meta, Google Ads, etc.).

   

What you’ll do:

• Analyze marketing performance across different channels (Meta, Google, etc.).
• Work with core datasets (spend, revenue, LTV, attribution).
• Transform marketing data into clear, actionable decisions for scaling.
• Analyze traffic quality, channel performance, and unit economics.
• Identify growth opportunities and initiate data-driven improvements.

• Work with LTV forecasts, payback periods, and scaling scenarios.

   

Nice to have:

• Experience with subscription-based products.
• Experience with payment data (Stripe, PayPal, refunds, chargebacks).
• Python skills.
• Familiarity with ML models and data science.
• Experience with Amplitude, AppsFlyer.
   

We Offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.
• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

Hiring process:
Recruitment Screen 👉Tech interview 👉Final Interview 👉 Reference Check 👉 Job Offer

Turn your expertise into real impact — be part of our team!