User Acquisition Manager

We’re a product-focused startup building and scaling digital products for Tier-1 markets. Our current focus is a HealthTech app addressing back pain - one of the most widespread health issues globally.

We’re currently focused on scaling user acquisition across Tier-1 markets (US, Canada, Western Europe).
 

We’re looking for a User Acquisition Manager who can take ownership of paid growth, validate acquisition hypotheses, and identify scalable growth opportunities.

This is an early-stage project, where you’ll be responsible for testing and validating acquisition hypotheses from scratch.

What you’ll do
 

• Build, test, and iterate on user acquisition hypotheses
• Launch, manage, and optimize Meta campaigns
• Analyze performance and make data-driven decisions 
• Calculate and optimize cost per lead / acquisition
• Conduct competitor and market analysis (creatives, funnels, positioning)
• Collaborate with a dedicated marketing specialist responsible for creatives

Who we’re looking for
 

• 2+ years of experience in User Acquisition / Performance Marketing
• Proven experience working with Tier-1 markets
• Hands-on experience with Meta Ads
• Strong analytical skills and understanding of unit economics
• Experience with mobile apps and/or subscription-based products is a strong plus
• Ability to work independently and operate in an early-stage environment

What you’ll be responsible for in the first months
 

• Driving hypothesis testing within a primary paid channel (audiences, creatives, value propositions)
• Identifying high-performing audience segments and creative angles based on test results
• Defining and tracking key performance benchmarks (CPA, CTR, conversion rates)
• Validating a scalable acquisition approach within the primary channel

What we offer
 

• Part-time engagement (~10 hours per week) with flexibility
• Fully remote setup
• Hourly compensation and/or revenue sharing (open to discussion)
• Direct collaboration with the CEO and real impact on product growth
• Opportunity to join at an early stage and grow with the company