PPC Specialist

ZBL is an international EdTech product company that builds, launches, and scales proprietary education brands in the Health & Fitness niche, powered by global influencers and performance marketing. We operate as a full-cycle model: from idea and product development to marketing, analytics, and operations — fully in-house.

Key Responsibilities:

Plan, launch, and manage PPC campaigns across major advertising platforms (Google Ads, Meta Ads, and other paid traffic channels).

Conduct keyword research, audience analysis, and campaign structuring to maximize performance.

Monitor campaign performance and continuously optimize for key metrics such as ROAS, CPA, CTR, and conversion rate.

Manage and allocate advertising budgets efficiently to achieve scalable growth.

Run A/B tests for ad creatives, landing pages, bidding strategies, and targeting.

Analyze campaign data and provide insights to improve overall marketing performance.

Prepare regular performance reports and communicate results to the marketing team.

Stay up to date with PPC trends, platform updates, and new optimization strategies.

Collaborate with designers, copywriters, and product teams to ensure high-performing campaigns.

Requirements:

Proven experience managing PPC campaigns with measurable performance results.

Hands-on experience with Google Ads and other paid advertising platforms.

Strong analytical skills and ability to work with campaign performance data.

Experience with campaign optimization, bidding strategies, and budget scaling.

Understanding of conversion tracking, analytics tools, and attribution models.

Experience with A/B testing and performance-driven creative optimization.

Strong communication and teamwork skills.

Ability to work independently in a fast-paced performance marketing environment.

Benefits:

Health First: Free access to all our fitness products to stay in peak shape.

Performance Rewards: Transparent bonus system, corporate English lessons, and rewards for outstanding achievements.

Remote Culture: 100% remote work within a team of growth-oriented professionals.