BI Marketing Analyst

We are looking for an experienced analytics leader who will become the core source of marketing intelligence for an investment fund operating 20+ iGaming companies. This is not a reporting-focused role - the main goal is to design analytical systems and directly influence strategic decisions across the portfolio.

Responsibilities:

Design and scale a centralized Marketing Analytics Hub across 20+ projects (dashboards, benchmarking systems, anomaly detection)
Own end-to-end player analytics: LTV, ARPU, churn, cohorts, reactivation flows, engagement → LTV
Develop traffic quality evaluation models (LTV correlation, payback periods, fraud indicators)
Build and improve retargeting models and incrementality frameworks
Create predictive models for LTV, churn, payback and reactivation
Develop a Unified Player Model and decision-making layer (CAC thresholds, bonus strategy, bidding logic)
Establish and lead an A/B testing framework, ensuring clear and actionable insights for C-level stakeholders
Support the investment team during due diligence with deep marketing analytics expertise
Translate data into business-driven insights with measurable impact

Requirements:

5+ years of experience in iGaming analytics, including at least 3 years in marketing analytics
Hands-on experience on the operator side (agency/vendor background is not considered)
Proven track record of building analytical infrastructure from scratch
Strong technical stack: SQL, Python, BI tools (Looker / Tableau / Power BI)
Experience working with ML models (e.g., XGBoost, LTV prediction, survival analysis)
Solid knowledge of A/B testing, statistics, and attribution models
Experience with data warehouses such as BigQuery, Snowflake, or Redshift

Domain Expertise:

Deep understanding of iGaming funnels (View2Reg, Reg2Dep, FTD2RD)
Strong knowledge of unit economics (GGR, NGR, CAC, LTV, ARPU)
Experience with affiliate traffic, fraud detection, and attribution
Understanding of GEO-specific payment behavior and conversion patterns

What we offer:
Competitive salary with performance-based bonuses
Health insurance compensation
Sports and wellness benefits
21 paid vacation days annually
25 paid sick leave days (no medical certificate required)
3 additional personal days off per year
Partial reimbursement for mental health support
$600 annual learning and development budget
Business trips to our Cyprus headquarters