Content Strategist (SEO, AI)

Hey — we're Lazarev.agency.

We're an AI-native digital product design agency that works with US-based companies. We build sharp digital products. But right now we're also building something new: a performance-based SEO product that uses AI to change how content gets created, scored, and optimized.

SEO content in 2026 doesn't look like SEO content in 2023. Google is different. AI search is real. The way people find, trust, and choose companies has shifted, and most agencies haven't caught up. We have. We're building tools and frameworks to analyze content quality, optimize for both traditional search and AI visibility, and measure what actually moves the needle.

That's the context. Here's the role.

What you'll actually do

You'll own content strategy and production for 2-3 client projects at a time. That means you're responsible for the full picture: what content gets created, why it gets created, and whether it performs.

Day to day, that looks like:

• Running keyword and topic research to find what's worth writing about (and what's not)
• Creating content that ranks in search AND gets cited by AI models. These are two different problems, and you'll need to think about both.
• Building and using AI-powered workflows for content production. We don't write everything from scratch — we use Claude, custom prompts, and other tools to move fast without losing quality.
• Analyzing existing content against our quality scoring framework and figuring out what needs to change
• Working with the team on content audits, industry page creation, and site-wide SEO improvements
• Communicating with clients directly on content progress and strategy (preferred, not mandatory from day one)

You won't just be writing. You'll be thinking about why a page isn't performing, what signals AI models use to decide who to cite, and how to structure content so it works for both humans and machines.

Who this role is for

You've done SEO content work before. Maybe at an agency, maybe in-house. You understand how search works, you can write well, and you've started using AI tools in your workflow — not as copy-paste, but as a way to work smarter.

More specifically:

• You understand SEO fundamentals: keyword research, search intent, on-page optimization. You don't need someone to explain what a SERP is.
• You can write clearly and with purpose. Not keyword-stuffed filler. Actual content that answers questions and sounds like a thinking person wrote it.
• You've worked with AI writing and research tools (ChatGPT, Claude, SurferSEO, or similar). You know how to prompt, edit, and improve AI output — not just accept whatever it gives you.
• You're curious about how AI search (ChatGPT, Perplexity, Google AI Overviews) decides what to cite and how to optimize for it. You don't need to be an expert here. We'll teach you. But you need to find it interesting.
• You're comfortable building simple automations or workflows with AI tools. If you've played with AirOps, Make, or built your own prompt chains, that's a plus.
• You can manage your own time across multiple projects without someone checking in every hour.

Who this role is NOT for

• If you see content as "just writing articles," this won't work. The job is closer to content operations than copywriting.
• If you're not interested in learning new tools every month, you'll fall behind fast. The landscape changes constantly and we change with it.
• If you need fully defined processes before you can start working, you'll be frustrated. We're building the playbook as we go, and you'll help write it.

What you'll get

• A small, skilled team. Most of us have worked together for 5+ years.
• Autonomy and trust. No micromanagement. Clear goals, then you figure out how to hit them.
• Real projects that push your skills. Our recent client proposal was 116 pages of deep analysis — that's the level we operate at.
• Learning and development. 50% coverage for external training, internal workshops included.
• Remote work. 21 vacation days + 10 sick days.
• A front-row seat to how SEO and AI content is evolving — and a say in the tools and methods we use.

Interested? Send us your resume and a few examples of content you've created. If you've built any AI workflows or have examples of how you use AI in your content work, include those too. We care more about how you think than how many years are on your CV.