SEO/GEO Specialist

COMPANY  

Zoot empowers financial service providers worldwide with secure, scalable decisioning technology  that streamlines operations, reduces risk, and elevates the customer experience. 

Our configurable platform and industry solutions enables banks, fintechs, and payment providers to launch intelligent lending, onboarding, and credit evaluation solutions with speed and precision. With over 35 years of experience, a robust global infrastructure, and a growing global presence, Zoot is trusted by leading financial brands to deliver real-time decisions, seamless integrations, and long-term success. 

About the Role

We're looking for a hands-on SEO and GEO specialist to own our organic growth engine. You'll own the website and organic channel performance — SEO, content distribution, and how we show up in traditional and AI-driven search — working directly in our tools and CMS, not through an agency.

This is a high-ownership, individual-contributor role focused on depth, not breadth. You won't manage a team or coordinate agencies — you'll bring SEO/GEO expertise the rest of the team doesn't have, and execute the work directly yourself. If you thrive doing hands-on technical SEO and want to own outcomes, this is your seat.

"You'll be the person who makes our marketing measurable, scalable, and impossible to ignore."

Key Responsibilities

SEO, Website & GEO/AEO (Primary Focus)

• Own the website — built on WordPress / Divi — as a lead channel, responsible for traffic, conversion rate, and lead quality end to end, working directly in the CMS.
• Drive conversion optimisation (CRO): run structured A/B and multivariate tests on key landing pages, CTAs, forms, and user journeys to continuously lift conversion rates.
• Lead SEO strategy and execution: in-depth keyword research, on-page optimisation, technical SEO audits, internal linking, and content gap analysis — with a strong bias for continuous iteration, not one-off projects. This work is done directly by you — not supervised through an agency.
• Ensure the site is optimised for Generative Engine Optimisation (GEO) — structuring content, schema markup, and site architecture so that AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot) surface and cite us accurately.
• Maintain and improve AI crawlability and grounding: manage robots.txt, structured data, llms.txt, and other signals that govern how AI crawlers index and represent our brand in generated answers.
• Act as primary point of contact for our external web agency — briefing, steering, and QA-ing development and design projects to ensure deliverables are on time, on brief, and aligned with our marketing and SEO goals. This covers development/design builds only — SEO strategy and execution remain yours, not the agency's.
• Implement and maintain tracking (GA4, GTM, pixels) for clean, reliable data flows across all touchpoints.
• Translate SEO and GEO insights into clear, actionable content briefs for the content team — define target keywords, instruct content creation, and close content gaps.

Content Distribution (Executional)

• Publish and distribute content across the website, LinkedIn (organic + ads), email, and other channels, in coordination with the content team.
• Ensure consistency and quality across all channels.

HubSpot — Marketing & Content Hub

• Work comfortably within our existing HubSpot Marketing & Content Hub setup — workflows, forms, and lists are already configured; you don't need to build or administer the system, just use it effectively for content distribution and lead handoff.

Reporting — MQLs & SALs

• Monitor SEO and content performance using GA4, GTM, and Looker Studio (or similar).
• Interpret performance data, draw conclusions, and surface clear recommendations for improvement.

Profile

• 6+ years in a hands-on SEO, Technical SEO, or Organic Growth role — direct execution experience, not agency-managed.
• Working familiarity with HubSpot marketing automation tools — expected baseline, not a differentiator.
• Proficiency with SEO tools (Semrush, Ahrefs, Screaming Frog, or equivalent) and hands-on technical SEO experience. (Must-Have)
• Hands-on WordPress & Divi experience — comfortable managing pages, templates, and plugins. (Must-Have)
• Solid grasp of web analytics: GA4, Google Tag Manager, Looker Studio or similar.
• Strong, hands-on understanding of GEO principles — structured data, entity optimisation, llms.txt, and AI-first content strategy.
• Strong analytical mindset — you think in funnels, cohorts, and conversion rates.
• Clear communicator who translates data into compelling stories for non-technical stakeholders, particularly when briefing content creators on SEO-driven priorities.
• Highly autonomous, detail-oriented, and comfortable owning multiple workstreams simultaneously.
• Experience guiding or briefing content creators using SEO/keyword data — e.g., defining target keywords, identifying content gaps, and instructing content production.

Zoot Offers

• Competitive salary and a high-quality working environment.
• Know-how, professionalism, and an international market-leading reputation.
• Interesting and challenging international clients and projects.
• Highly motivated, highly qualified team of friendly colleagues.
• Flexible working schedule.
• Financial support for relevant certifications and professional events.

Interested? Let’s connect and discuss the details!