Head of CRM and Retention Offline

We already have a team in place and are looking for a strong, hands-on leader who can bring structure, ownership, accountability, and consistent KPI delivery into CRM operations. This role is for someone who can turn CRM from a set of disconnected campaigns into a clear, measurable lifecycle system with strong segmentation, high execution quality, and visible business impact.

The ideal candidate is systematic, data-driven, operationally strong, and confident both in strategy and execution. You should be able to lead the team, improve processes, build a scalable communication funnel, and work cross-functionally with Product, VIP, Support, Affiliate, Media Buying, BI, and Design teams.

Responsibilities:

• Build and scale the CRM / retention system
• Own full lifecycle: FTD → Retention → VIP → Reactivation
• Manage the team (Leads + CRM specialists)
• Work with Smartico (must-have)
• Drive key metrics: Retention, LTV, ARPU, Bonus ROI

Requirements:

• 6+ years in CRM / Retention in iGaming
• Hands-on experience with Smartico (must-have)
• Strong lifecycle and segmentation expertise
• Understanding of bonus logic and gamification
• Experience with Tier-1 markets (Canada is a plus)

• English — B2+

What we offer:

• Work on a fast-growing iGaming product
• Focus on Tier-1 markets
• High ownership and strategic impact
• Remote work with an international team
• Competitive salary and performance bonuses