GTM Engineer / Lead Generation Specialist (B2B Tech Services)

About P-Product 

P-Product is an engineering company delivering custom software development and expert augmentation services for companies building technically complex products. 

We specialize in Embedded Systems, AI/ML, Digital Health software, and cloud-based platforms. Our clients include startups and enterprises across the US and EU markets seeking senior engineering expertise for complex product development. 

Role Overview 

We are looking for a GTM Engineer / Lead Generation Specialist who will design, build, and operate outbound growth systems that consistently generate qualified sales opportunities. 

This is a technical go-to-market role combining outbound strategy, automation, data research, and experimentation. You will work closely with sales and leadership to create scalable lead generation pipelines. 

Responsibilities 

• Build and optimize outbound lead generation systems (LinkedIn, email, data-driven outreach) 

• Research target accounts and define ICP segments across priority industries 

• Design and execute outbound campaigns and messaging experiments 

• Set up and manage automation tools (Apollo, LinkedIn automation, CRM workflows, sequencing tools) 

• Create and maintain prospect databases and enrichment pipelines 

• Collaborate with sales to improve targeting, qualification, and messaging 

• Track funnel metrics and continuously optimize conversion rates 

• Support event-based and account-based marketing (ABM) initiatives 

• Document playbooks and scalable outbound processes 

Requirements 

• 3+ years experience in lead generation, growth, GTM, or outbound operations in B2B tech 

• Strong understanding of outbound sales funnels and ICP definition 

• Experience with sales automation and data tools (Apollo, HubSpot, LinkedIn Sales Navigator, etc.) 

• Analytical mindset and ability to run experiments and interpret results 

• Strong written English for outbound messaging 

• Ability to work independently and iterate quickly 

• Structured and systems-oriented thinking 

Nice to Have 

• Experience in IT services, software outsourcing, or engineering consulting 

• Understanding of software development or technical domains (AI, Embedded, SaaS) 

• Experience building outbound infrastructure from scratch 

• Familiarity with scraping, enrichment APIs, or automation workflows 

What You Will Own 

• Outbound pipeline generation engine 

• ICP and account targeting logic 

• Outreach experimentation and optimization 

• Lead quality improvement processes 

• GTM documentation and playbooks 

What We Offer 

• High ownership and autonomy over GTM systems 

• Opportunity to build scalable outbound infrastructure 

• Direct collaboration with sales leadership and founders 

• Flexible working environment 

• Competitive compensation with performance-based incentives 

Success in This Role Looks Like 

• Predictable flow of qualified meetings generated monthly 

• Improved conversion rates across outreach funnels 

• Scalable and documented outbound processes 

• Clear contribution to revenue pipeline growth