Data Analyst (AdTech / Experimentation / Performance Analytics) $$$

We are looking for a Data Analyst to join a global product team working on a large-scale mobile marketing platform.
This role focuses on performance analysis, experimentation, and data-driven decision making in a high-load AdTech environment.

You will help identify where the system is losing value, design meaningful metrics, and provide insights that directly impact product and data science decisions.

Responsibilities

Analysis & Insights

• Analyze campaign performance and system behavior
• Identify inefficiencies in pricing, pacing, and traffic selection
• Break down complex performance data into clear, actionable insights

Experimentation

• Define and calculate key metrics (including intermediate metrics)
• Analyze A/B tests and interpret results
• Ensure fair experiment conditions (budget, traffic, etc.)

Data Exploration

• Investigate data quality issues and anomalies
• Build datasets to support modeling and experimentation
• Explore new signals, features, and opportunities

Collaboration

• Work closely with Data Science, ML Engineers, and Product teams
• Translate analytical findings into business recommendations

Current Focus Areas

• Pricing & Budget Scalability — scaling budgets while maintaining performance
• User Selection Optimization — improving conversion rates (CVR) through targeting
• Exploration Efficiency — reducing wasted budget during exploration
• Incrementality Measurement — measuring true lift vs attributed performance
• Fraud Detection & Filtering — improving traffic quality

Requirements

• Bachelor’s or Master’s degree in Computer Science, Mathematics, Statistics, Economics, or similar
• ~2 years of experience in a data-related role
• Strong knowledge of statistics, A/B testing, and data analysis
• Experience working with large datasets and performance metrics
• Ability to explain complex data in a clear and structured way
• Strong problem-solving skills and proactive mindset

Nice to Have

• Experience in AdTech / marketing / auctions
• Understanding of incrementality and attribution models
• Internship or experience in high-scale data environments

What Success Looks Like

• You clearly identify where the system is underperforming
• Your analysis drives experiments and product decisions
• You build reliable metrics, dashboards, and insights that improve system performance

About the Role

This is a great opportunity for a Data Analyst who wants to work on real-time, high-scale systems, collaborate with Data Science teams, and directly influence product performance through data.