Head of Buying (Nutra / Facebook / Google Ads) $$$$

Head of Buying (Nutra / Facebook / Google Ads)

Responsibilities:

• Launching and scaling advertising campaigns in the Nutra vertical (Facebook / Google Ads)
• Developing, testing, and optimizing ad funnels (creatives, offers, funnels)
• Managing a team of media buyers (hiring, training, performance monitoring)
• Tracking and optimizing key metrics: ROI, CPA, CPL, LTV
• Managing advertising budgets and ensuring efficient allocation
• Building and optimizing internal processes (reporting, KPIs, workflow)
• Identifying new hypotheses and growth opportunities for scaling

Requirements:

• Strong hands-on experience in traffic arbitrage
• Experience working with Nutra and traffic sources such as Facebook Ads and/or Google Ads
• At least 2 years of team management experience
• Proven track record of managing budgets starting from $50,000+/month
• Solid understanding of unit economics (ROI, LTV, CAC)
• Experience building teams and processes from scratch
• Self-driven, structured thinking, and results-oriented mindset

Candidates without relevant experience in the specified traffic sources and vertical will not be considered.

Conditions:

• Remote work format
• Full-time position
• Competitive compensation:
  • Fixed salary: €4,000 – €6,000
  • Bonus: performance-based (% of results)
• Opportunity to build your own team
• Direct communication with the owner
• Minimal bureaucracy and fast decision-making processes

Additional Information:

• Main market: international (priority — Tier-1, including the US)
• Candidates from adjacent verticals (e.g., Crypto) will be considered if they have relevant experience