AI Creative Designer (Ads / UGC / Performance) to $1600

About the Project:

We are building an international AI SaaS product and assembling a high-performance growth team focused on rapid experimentation and scalable user acquisition.

Our approach is data-driven: we test fast, iterate aggressively, and scale only what works.

We are looking for a designer who understands that the goal is not just to create visually appealing content, but to produce creatives that generate measurable results — clicks, conversions, and revenue.

Key Responsibilities:

- Create high-converting advertising banners for platforms such as Meta, TikTok, Google, Reddit, and others.

- Develop engaging video creatives, including UGC-style content, short-form ads, and performance-driven video formats.

- Adapt and scale competitor creatives while maintaining strong positioning and originality.

- Generate new creative concepts from scratch, including hooks, visual approaches, and messaging angles.

- Work actively with AI tools to significantly speed up content production and testing cycles.

- Collaborate closely with the growth and marketing team to test hypotheses and improve performance.

- Occasionally design landing pages and marketing presentations to support campaigns and product positioning.

Workload & Output Expectations:

- Produce 5–10 original creative concepts per week (completely new ideas and approaches).

- Create 10–15 adapted creatives per day based on competitor analysis and existing winners.

- Iterate quickly based on feedback and performance data, minimizing the number of revisions needed for approval.

Requirements:

- Proven experience in performance marketing creatives (not just branding or static design).

- Strong understanding of key metrics such as CTR, hook rate, and conversion rate.

- Ability to think in terms of marketing performance, not just design aesthetics.

- Experience in video production, especially UGC-style and short-form content.

- High proficiency with AI tools for generating images, videos, and content.

AI Stack (Must-Have)

- Midjourney / Stable Diffusion for image generation

- Runway / Pika for video generation

- CapCut / Premiere Pro / After Effects for editing

- NanBanana

- ByteDance tools (ModelArk / Seedream / video generation tools)

Additional Tools (Nice to Have)

- HeyGen / Synthesia / D-ID (AI avatars)

- ElevenLabs (AI voice generation)

- Face swap and lip-sync tools

- Any tools for scalable UGC production

Video Capabilities (Important)

- Ability to create native-looking UGC content that does not feel like traditional advertising

- Experience with AI voice-over, dubbing, and lip-sync

- Ability to replace faces and generate characters

- Capability to create video creatives fully from scratch using AI tools

Work Format

- Work as part of a cross-functional growth team (marketing, product, content)

- Execute tasks both based on briefs and through independent creative thinking

- Maintain fast communication and quick turnaround cycles

Mindset & Approach

We are looking for someone who is not just executing tasks mechanically.

It is important for us that you are engaged in the process, interpret each task through your own perspective, and bring your own ideas and improvements.

We value designers who take ownership, think proactively, and approach tasks with genuine involvement rather than simply following instructions.

Key Performance Indicators (KPI)

- CTR of produced creatives

- Number of revisions required before approval

- Speed of content production

- Percentage of creatives that enter testing

- Percentage of creatives that become winning assets

Compensation & Conditions

- Remote or hybrid format

- Fixed salary + performance-based bonuses

- Access to advanced AI tools and production resources

- Opportunity to grow into Lead Creative / Head of Creative role

Test Task

- Create 3 banner creatives for a single offer using different approaches (fear, benefit, curiosity)

- Produce 1 video creative (15–30 seconds, UGC or ad format)

- Use AI tools and clearly describe your workflow and tool stack

Evaluation Criteria

We do not evaluate based on visual beauty alone.

We focus on:

- Strength of the hook

- Creativity of the idea

- Likelihood of achieving high CTR

- Speed and efficiency of execution