Senior User Acquisition Manager (health, utilities, W2A, W2W, iOS) $$$
We are Cacao Mobile. For over 10 years, we have been building mobile applications in the Health & Wellness, Entertainment, and Utilities categories, attracting thousands of users worldwide.
We are currently strengthening our team and looking for a Senior User Acquisition Manager โ a professional with strong expertise in traffic acquisition within Health, Utilities, or AI Chat applications.
Key responsibilities:
- Manage the full lifecycle of advertising campaigns: planning, launching, optimizing, and scaling;
- Analyze user acquisition funnels โ from click to paying user;
- Continuously research the market and competitors to identify best practices.
What will help you succeed in this role:
- 3+ years of experience running Google, Meta, or ASA campaigns for Health & Wellness or Utilities apps with a subscription model;
- Experience launching apps from scratch and bringing them to profitability;
- Strong understanding of performance marketing metrics: CPI, ROAS, LTV, CR, CPT, etc.;
- Confident use of tools such as Applovin, Mintegral, Meta Ads, Google Ads, TikTok Ads, Unity Ads, AdJoe, and others;
- Strong self-management skills and readiness to take ownership of results.
What we offer:
- Experience working in a product team focused on scaling and growth;
- The opportunity to boost your professional skills in a team of like-minded specialists;
- Open and creative culture with transparent processes;
- Access to all the tools and services needed for effective work;
- Fully remote work format.
Our hiring process:
- HR interview
- Technical interview
Required skills experience
| Google Ads | 3 years |
| Apple Search Ads | 3 years |
| Meta Ads | 3 years |
| Mintegral | 3 years |
| TikTok Ads | 3 years |
Required domain experience
| Mobile | 3 years |
Required languages
| English | B1 - Intermediate |
| Russian | C2 - Proficient |