Senior User Acquisition Manager (health, utilities, W2A, W2W, iOS) $$$

We are Cacao Mobile. For over 10 years, we have been building mobile applications in the Health & Wellness, Entertainment, and Utilities categories, attracting thousands of users worldwide.
 

We are currently strengthening our team and looking for a Senior User Acquisition Manager โ€” a professional with strong expertise in traffic acquisition within Health, Utilities, or AI Chat applications.
 

Key responsibilities:
- Manage the full lifecycle of advertising campaigns: planning, launching, optimizing, and scaling;
- Analyze user acquisition funnels โ€” from click to paying user;
- Continuously research the market and competitors to identify best practices.
 

What will help you succeed in this role:
- 3+ years of experience running Google, Meta, or ASA campaigns for Health & Wellness or Utilities apps with a subscription model;
- Experience launching apps from scratch and bringing them to profitability;
- Strong understanding of performance marketing metrics: CPI, ROAS, LTV, CR, CPT, etc.;
- Confident use of tools such as Applovin, Mintegral, Meta Ads, Google Ads, TikTok Ads, Unity Ads, AdJoe, and others;
- Strong self-management skills and readiness to take ownership of results.
 

What we offer:
- Experience working in a product team focused on scaling and growth;
- The opportunity to boost your professional skills in a team of like-minded specialists;
- Open and creative culture with transparent processes;
- Access to all the tools and services needed for effective work;
- Fully remote work format.
 

Our hiring process:

- HR interview
- Technical interview

Required skills experience

Google Ads 3 years
Apple Search Ads 3 years
Meta Ads 3 years
Mintegral 3 years
TikTok Ads 3 years

Required domain experience

Mobile 3 years

Required languages

English B1 - Intermediate
Russian C2 - Proficient
Published 25 March
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