SEO Specialist (Middle / Senior)

We are looking for an experienced SEO Specialist to launch and scale a content-driven iGaming project — an expert hub focused on casino games and gaming ecosystems. The primary goal is to drive high-quality traffic and convert it into leads for casino brands.

This is not a classic review-based SEO role. The focus is on building a structured, content-led SEO product, including pages around games, mechanics, formats, long-tail keyword clusters, and expert-level content.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

- 2–3+ years of SEO experience, including at least 1.5 years in iGaming / betting
- Proven experience with content-driven SEO projects
- Strong understanding of site structure, content optimization, and meta data
- Hands-on experience with On-Page and Off-Page SEO (including grey/white/black hat techniques)
- Advanced use of tools such as Google Search Console, Ahrefs / Semrush, Screaming Frog, and analytics platforms
- Understanding of building SEO strategies beyond traditional review sites, satellites, and cross-brand approaches — focusing on expert content hubs

HOW YOU WILL MAKE AN IMPACT:

- Launch the project from scratch, including defining and executing the SEO strategy
- Collect, expand, and cluster semantic core across games, mechanics, and related user intents
- Design and develop site structure: categories, sections, and landing pages
- Build SEO logic for different page types
- Develop and optimize internal linking structure
- Identify growth opportunities through new keyword clusters and page formats
- Work closely with content:
- Prepare detailed briefs for writers
- Use AI tools where applicable for content generation
- Review, edit, and optimize content for SEO and search intent
- Improve structure and performance of existing pages
- Conduct basic SEO audits and create tasks for developers
- Monitor and control implementation of SEO improvements
- Optimize conversion from traffic to casino brand leads
- Perform competitor analysis and identify best practices
- Build and manage backlink profile using various strategies (white/grey/black hat)
- Implement optimizations to improve visibility in LLM-based search results

WHY YOU’LL LOVE IT HERE:

- Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
- Unlimited vacation days and paid sick leave—because your rest matters.
- A competitive compensation that truly reflects your skills and expertise.
- Employee referral bonus and gifts to celebrate your special occasions.
- 50% financial support for learning expenses to supercharge your professional growth!
- A positive atmosphere where you always feel respected and truly belong.
- Inspirational team-building activities that turn colleagues into best friends.
- Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
- Co-working space reimbursement to save your nerves from always working from home :)