Casino Gamification Manager

Stay Group is an innovative Marketing company with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry.

We are looking for an experienced Casino Gamification Manager who understands how to drive player engagement through mechanics, not just promotions.

If you know how to turn bonuses into strategy, build engaging player journeys through gamification, and make data-driven decisions — this role might be your next big move in iGaming.
 

Key Responsibilities:

Gamification ownership:

• Own the design, setup, and optimization of all gamification mechanics across brands: tournaments, missions, challenges, loyalty programs, and prize drops
• Analyze performance of mechanics (participation rate, conversion to deposit, bonus ROI) and continuously improve results
• Develop and maintain a structured gamification calendar aligned with acquisition and retention goals

LiveOps & promotional campaigns:

• Build and manage a proactive LiveOps calendar (not reactive execution)
• Own full campaign setup in tools like Plug2Win and Gamify (Optimove)
• Ensure all mechanics are properly configured, tested before launch, and evaluated post-launch

Tool ownership & migration:

• Lead the implementation of Optimove Gamify products (onboarding, setup, internal training)
• Become the internal expert in gamification tools and own documentation and best practices
• Identify gaps between tool capabilities and business needs, and escalate with clear solutions

Cross-functional collaboration:

• Work closely with CRM / Retention teams to align campaigns
• Partner with Analytics to build and improve measurement frameworks
• Collaborate with Product teams on features requiring platform-level changes
   

Requirements:

• 3+ years of experience in iGaming (casino), LiveOps, or gamification roles
• Hands-on experience launching and managing casino promotions and bonus mechanics
• Strong understanding of wagering, bonus structures, tournament logic, and player behavior
• Ability to independently analyze campaign performance and make optimization decisions
• Experience working with at least one gamification tool (Plug2Win, Optimove, or similar)
• English level Intermediate+

Nice to have:

• Experience with Optimove / Gamify
• Experience running A/B tests on promotional mechanics
• Experience working with Tier 1 markets
   

Benefits:

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options, or join our dynamic office in Kyiv for an inspiring in-person experience.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.