Marketing Growth Manager (APPs) – App Factory

Works with: UA Manager, Creative Producer, Product, Data, Growth Tech
 

About the role

We’re building a Lean Apps Factory – a high-velocity engine that launches, tests, and scales subscription mobile apps across multiple niches (health, productivity, education, lifestyle and more).

Your mission as Marketing Growth Manager (PMM) is to turn ideas, funnels and creatives into predictable revenue – and help us design the growth playbook for every new app we ship.

This is not a maintenance role. You’ll sit at the centre of performance marketing, product, creative and data, deciding what we test next and where we invest. As we scale, this role can grow into Head of PMM / Head of Marketing Growth with ownership of multiple growth pods.

Why join us

• Build from 0 → 1 → scale – work on new apps from first MVP tests to multi-country growth
• Own real impact – clear revenue, ROI and payback targets, fast feedback loops, visible results
• High-pace experimentation – dozens of W2W/W2A funnel and creative tests, not “one campaign per quarter.”
• Full growth stack – performance + funnels + paywalls + creatives + retention, not just channel ops.
• Automation-first environment – in-house BI, marketing APIs and AI-driven creative pipeline to support you.
• Career upside – opportunity to build and lead the growth function as Apps Factory scales.

If you want to combine hands-on performance work with strategic ownership and see your decisions reflected in daily revenue, this role is for you.

Mission

Own one or more app “growth streams” end-to-end (W2W + W2A) and turn budget, funnels and creatives into predictable revenue.

Key responsibilities

• Lead cross-functional growth initiatives across paid acquisition, creative, product and analytics for our first apps.
• Design and run go-to-market strategies: ICPs, offers, messaging, W2W/W2A funnels, paywalls, email/onboarding.
• Work with UA on media plans, testing roadmap and targets (CAC, ROAS, payback, LTV).
• Work with Creative to generate and systematise winning angles, scripts and concepts.
• Partner with Tech & Data to improve tracking, dashboards, and automation (rules, budget shifts, experiment templates).
• Turn data into clear priorities: what to scale, what to kill, what to test next.

In your first 3 months you will

• Build a deep understanding of our apps, users and growth levers.
• Take ownership of one core growth stream (e.g. one app / region / funnel) from strategy to execution.
• Ship and review multiple creative + funnel experiments and hit agreed ROI / revenue targets.
• Tighten collaboration between Performance, Creative, Product and Data to speed up the learning loop.

Ideal profile

• 3+ years in performance marketing / growth for mobile apps or subscriptions (W2W/W2A)
• Strong experience in creative strategy + funnel optimisation (web and/or app)
• Confident with numbers: can read cohort tables, CAC/ROAS, LTV, and make decisions
• Great communicator and project driver – keeps UA, Creative, Product and Data aligned
• Comfortable in fast-moving, test-and-learn environments
• English level  (B2+)