Head of Growth Marketing (B2C Mobile, US Market) $$$

We are looking for a Head of Growth Marketing to join our team. Templify is a high-growth mobile/web ecosystem that helps creators and businesses produce high-quality video content using professional templates. 
 

City: Cherkasy, Lviv, remote
 

Responsibilities:

• Own the full growth funnel: acquisition → activation → retention → monetization
• Define and execute the growth strategy aligned with company's revenue goals
• Lead and scale a high-velocity experimentation culture (A/B testing across funnels, onboarding, paywalls, pricing)
• Optimize subscription monetization (pricing, packaging, trials, paywalls, offers) to maximize ARPU/ARPS and LTV
• Analyze product and marketing performance using tools like Amplitude and translate insights into scalable growth initiatives
• Identify and unlock new growth channels (paid, organic, partnerships, virality loops)
• Conduct deep market and competitor analysis (funnels, creatives, pricing strategies)
• Drive user research to uncover growth opportunities and reduce friction across the user journey
   

Requirements:

• 4+ years in Growth / Product / Product Marketing with at least 1 year in a leadership role in a product company
• Proven experience scaling B2C mobile apps (preferably subscription-based) in the US market
• Proven track record in scaling UA campaigns specifically within Instagram (Meta Ads Manager)
• Strong expertise in product analytics (Amplitude, Mixpanel, etc.) and experimentation frameworks
• Hands-on experience with monetization strategies (subscriptions, paywalls, pricing optimization)
• Deep understanding of mobile growth metrics: LTV, CAC, retention, churn, ARPU
• Data-driven mindset with strong prioritization and decision-making skills
• English: Upper-Intermediate or higher
   

We offer:

• Competitive reward for the provided services
• Collaborative and supportive team of professionals
• Growth through a Mentorship Program, regular feedback, and one-on-one meetings with PM and HR
• Partial reimbursement for medical insurance, sports activities, and English language courses
• Generous leave policy - 22 days of annual leave, 10 paid sick days per year
• Personal equipment policy offering MacBooks along with all necessary hardware and software for work
• Financial support for employees during specific life events (weddings, childbirth, etc)
• A people-focused corporate culture that prioritizes employee well-being