Growth/Performance Marketing Lead to $4000

We are looking for a Growth / Performance Marketing Lead to drive paid acquisition and scale lead generation.

The key focus of this role is not hands-on campaign execution, but ownership of the growth function: building and optimizing acquisition funnels, testing hypotheses, and improving conversion rates and marketing efficiency.

Key Responsibilities:

• Own and develop the performance marketing strategy
• Scale paid acquisition channels (Meta, Google, YouTube)
• Build and optimize end-to-end marketing funnels
• Manage hypothesis testing roadmap and experimentation
• Improve key metrics (CPL, CAC, CVR)
• Optimize lead-to-sale conversion
• Work with analytics and marketing economics
• Collaborate closely with sales and CRM teams

• Set tasks and direction for creative strategy and testing

   

Requirements:

Must-have experience:

• 4+ years in performance or growth marketing
• Hands-on experience managing paid channels (Meta Ads, Google Ads)
• Proven experience in lead generation
• Experience in funnel optimization
• Strong background in A/B testing and experimentation

• Data-driven decision-making approach

   

Core competencies:

• Strong understanding of full-funnel marketing
• Ability to develop and validate growth hypotheses
• Deep understanding of performance metrics (CAC, CPL, CPA, CVR)
• Experience optimizing for revenue, not just leads
• Understanding of creative impact on performance

• Ability to connect marketing efforts with sales outcomes

   

Nice to have:

• Experience in health / wellness, education, coaching, services, subscriptions, or lead generation businesses
• Experience with CRO and creative testing
• Understanding of attribution models
• Knowledge of LTV and unit economics
• Experience with CRM integration