Head of Facebook Ads / Media Buying (DTC Health and Wellness) to $10000

About the Role:
 

We're a fast-growing DTC supplement brand spending six-figures daily on paid media and scaling aggressively. We're looking for a Senior Media Buyer who lives and breathes paid social — someone who can own our paid media operation end-to-end, manage significant ad spend across Meta and emerging platforms, and help build the systems and team that take us to the next level.

This is not an entry-level role. You'll be making real decisions that directly impact revenue, leading junior buyers, and working closely with our creative team to turn concepts into rocket campaigns.

What You'll Own:

Media Buying & Performance

— Manage and optimize 6-figure+ monthly ad spend, primarily on Meta (Facebook & Instagram)

— Launch, test, and scale campaigns across Snapchat and TikTok as we expand our platform presence

— Own key performance metrics: ROAS, CPA, CPM, CTR, and LTV

— Identify what's winning, kill what's not, and scale winning structures fast

— Test and iterate on campaign structures — including budget types, bidding strategies,

audience segmentation, and funnel stages

Scaling & Strategy

— Build and test new campaign structures (CBO, ABO, broad vs. interest, retargeting, etc.)

— Develop platform expansion playbooks for Snapchat and TikTok from early testing

through scale

— Stay ahead of algorithm changes, platform updates, and industry shifts

— Translate performance data into clear strategy adjustments

Team Leadership

 — Manage and mentor junior media buyers — reviewing their work, providing feedback, and developing their skills

— Set performance standards, SOPs, and testing frameworks for the team

— Escalate issues and surface opportunities to leadership proactively

Creative Collaboration

— Work directly with the creative team to communicate what the data is showing — what hooks are working, what angles are converting, what needs to be tested next

— Provide clear, actionable creative briefs based on performance insights

— Bridge the gap between creative output and paid media execution

Who You Are:
 

This role isn't just about skills — it's about the right person. We're looking for someone who is:
 

— Hungry and ownership-minded. You treat the brand's budget like it's your own money. You're not waiting to be told what to test — you're already three steps ahead.

— A natural leader. You lift junior buyers up. You share what you know, set the standard, and make the team better.

— Direct and clear. You communicate performance data to creatives and leadership in plain language. No fluff, no excuses — just what's happening and what you're doing about it.

— Obsessed with winning. You follow ads like a sport. You know what's running in the industry, what angles are converting, and what the top brands are doing — before anyone tells you.

Qualifications

— 1+ year of hands-on paid social experience with a strong, proven Meta track record

— You've personally managed $1M+/month in ad spend — not assisted, not supported — you owned it

— Deep understanding of Meta's ad ecosystem — Ads Manager, pixel setup, attribution

windows, and the algorithm

— Proven experience with direct response brands — supplements, health & wellness, or

similarly aggressive DTC verticals where creative angles, compliance awareness, and

funnel performance are everything

— Comfortable with TikTok Ads Manager and/or Snapchat Ads — or genuinely eager to

own these platforms and build the playbook from the ground up

— Data-driven mindset: you make decisions based on numbers, not gut feelings alone

— Experience running or scaling info products, DR supplement, or high-volume DTC

brands is a strong plus

Compensation:

— Base Salary: We pay competitively — and we mean it. Base salary for this role can reach 5 figures monthly easily depending on your experience and what you bring to the table. If you're currently paid somewhere else, we will outcompete your current offer.

— Performance Bonuses: Tied directly to CAC, revenue milestones, and platform KPIs. The better the brand performs, the bigger your bonus.

— Revenue Share: As the brand scales, senior team members participate in the upside. More revenue = more for you. This isn't capped — we scale together.

We're not looking for someone to collect a paycheck. We're looking for someone who wants to build something and get paid like it.

Why Join Us:
 

— High-autonomy role with real ownership over results

— Work directly with brand leadership and 8-9 figure e-commerce mentors

— Scaling brand with the infrastructure, creative capacity, and budget to grow fast

— You will be treated as a partner — your growth is tied directly to ours

— Performance is rewarded — the better you do, the more you earn — with no ceiling

To apply, send your resume, a brief overview of ad accounts you've personally managed (spend levels, platforms, results), and any relevant case studies or wins.