Senior CRM Manager (iGaming / Sportsbook Retention)

Senior CRM Manager (iGaming / Sportsbook Retention)
 

We are looking for a CRM Manager to drive player engagement and retention within the sportsbook vertical. You will be responsible for lifecycle marketing, audience segmentation, and continuous optimization of CRM performance with a strong focus on betting behavior and events.
 

Responsibilities:

— Implement and develop RFM segmentation tailored to sportsbook (betting activity, frequency, stakes).
— Build and manage CRM plans by segments (pre-match / live / event-based campaigns).
— Manage communication channels (Email / Push / Onsite) with a focus on betting triggers.
— Work with sportsbook content (matches, tournaments, odds, promotions).
— Personalize offers and user journeys (free bets, odds boosts, cashback).
— Launch and optimize reactivation campaigns for betting users.
— Run A/B tests (offers, timing, events) and continuously improve performance.
— Analyze key metrics (bets, turnover, retention, LTV) and drive growth.

Requirements:

— 3+ years of experience in CRM / Retention.
— Proven experience in iGaming (sportsbook / betting).
— Strong understanding of betting behavior (seasonality, live betting, event-driven activity).
— Solid knowledge of CRM funnels and sportsbook KPIs.
— Experience with segmentation (RFM / behavioral segmentation).
— Analytical mindset and data-driven approach.

What You’ll Achieve (first months / probation period):

— Implement sportsbook-focused segmentation (RFM + behavioral).
— Structure CRM planning around key sports events.
— Improve conversion from registration to active bettors.
— Launch and scale reactivation campaigns.
— Increase CRM performance (conversion rates, turnover uplift).
— Deliver measurable results through A/B testing and analytics.

We Offer:

— Competitive salary.
— Work permit support.
— 5/2 working schedule.
— Flexible start of the working day.