Video and Motion Designer

We are seeking a Video & Motion Designer to support us with professional, conversion-focused creative assets for landing pages, emails, and other marketing campaigns. This role is essential for ensuring consistent, high-quality visuals that strengthen brand presence and directly contribute to lead generation and client engagement.

Role Overview

This is a combined creative role — video is your primary focus, but you will also produce supporting static creatives (ad banners, thumbnails, social graphics) to ensure campaign-ready visual consistency across both brands.

You will own the full short-form video pipeline: concept, source footage, edit, motion graphics, captions, and platform optimization. The key focus is on high-conversion, scroll-stopping content for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and paid ad placements on Meta and Google.

Key Responsibilities
Short-Form Video (Primary Focus)

• Produce short-form videos (15–90 sec) for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, tailored to each platform's format and audience.
• Create video ad creatives for paid campaigns on Meta (Facebook/Instagram) and Google, optimized for performance and conversion.
• Edit raw footage, add motion graphics, captions, transitions, and sound design to produce polished, brand-consistent outputs.
• Develop hooks, pacing, and storytelling structures that maximize watch time and engagement.
• Adapt and repurpose video content across multiple formats and aspect ratios (9:16, 1:1, 16:9).
• Stay current with short-form video trends, platform algorithm changes, and viral content formats.

Static Creatives (Supporting)

• Design supporting visual assets: ad banners, social graphics, thumbnails, and campaign imagery for paid and organic marketing.
• Ensure visual consistency with brand guidelines across both Tree Doctors and ArboStar while adapting tone for each audience.
• Collaborate with the marketing team, copywriters, and PPC/SEO specialists to align creatives with campaign goals.

Workflow & Delivery

• Deliver final assets with fast turnaround times and minimal revision cycles.
• Manage your own creative pipeline — from briefing to final delivery — with minimal oversight.
• Organize and maintain an asset library of templates, footage, and creative elements.

Qualifications & Skills

• 2+ years of experience in video production and motion design for digital marketing (agency, in-house, or freelance).
• Basic sound design or music editing skills.
• Strong portfolio showcasing short-form video content, motion graphics, and ad creatives — include platform-native examples (Reels, TikToks, YouTube Shorts).
• Proficiency with Adobe Premiere Pro and After Effects; DaVinci Resolve is a plus.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) or Figma/Canva for static asset production.
• Solid understanding of platform-specific video specs and best practices across Instagram, TikTok, YouTube, LinkedIn, Meta Ads, and Google Ads.
• Strong sense of pacing, visual storytelling, and performance-driven creative (hook writing, CTA placement, thumb-stopping visuals).
• Ability to work independently, manage multiple projects simultaneously, and deliver to deadlines.
• English proficiency at B2 level or higher.
• Familiarity with AI-powered video or content tools (Runway, CapCut, ElevenLabs, etc.).

Nice to Have

• Experience with motion graphics templates (MOGRT) or Lottie animations.
• Previous work supporting SaaS or tech startups.
• Basic sound design or music editing skills.
• Experience with UGC-style or documentary-style content production.

What We Offer

• Competitive salary
• Fully remote work with a fixed schedule aligned with Ukrainian time zone (14:00–22:00) or 7 AM – 3 PM (EDT).
• Paid vacation (10 days).
• Opportunity to work across two fast-growing brands (Tree Doctors & ArboStar).
• Direct impact on company growth through measurable marketing performance.
• Access to professional courses, training, and corporate English lessons.