Product / Marketing Analyst (GA4)

About the Project: 

We are developing a decentralized lottery platform built on smart contracts and transparent on-chain mechanics. The product integrates blockchain infrastructure, backend services, and a modern web interface to ensure secure transactions, verifiable randomness, and automated prize distribution.

Core Requirements:

• Proven hands-on experience with GA4 and Google Tag Manager
• Strong expertise in event tracking design, funnel analysis, and conversion optimization
• Experience in validating tracking implementations and ensuring data accuracy and consistency
• Understanding of capturing dynamic values at key user events (e.g., currency rates, token prices, transaction amounts)
• Experience with UTM tagging, including deep links (e.g., wallet-based flows)
• Strong analytical thinking with high attention to detail
• English level: Intermediate or higher

Preferred Qualifications:

• Experience with Web3 / blockchain-based products or FinTech, payments, or trading platforms
• Understanding of wallet-based user flows and attribution challenges
• Experience with analytics and visualization tools (e.g., Metabase, Clarity, Hotjar, Contentsquare)
• Familiarity with on-chain analytics tools (e.g., Dune, Flipside, Nansen)

Responsibilities:

• Own the setup, maintenance, and validation of GA4 and Google Tag Manager tracking
• Design and implement a scalable and consistent event tracking framework
• Ensure accurate capture of dynamic values (e.g., token prices, currency rates) across key user actions such as purchases, bets, and swaps
• Analyze user behavior, funnels, and conversion metrics to identify growth opportunities
• Develop dashboards and reports to support data-driven product and marketing decisions
• Ensure data integrity across analytics systems and proactively identify discrepancies
• Collaborate with product, engineering, and marketing teams to deliver actionable insights

Details:

• Part-time engagement
• Fast-paced, product-focused startup environment
• Emphasis on analytics quality, tracking accuracy, and actionable insights