Digital Analytics Specialist (GA4 / GTM, Web3)

About the Project: 

We are developing a decentralized lottery platform built on smart contracts and transparent on-chain mechanics. The product integrates blockchain infrastructure, backend services, and a modern web interface to ensure secure transactions, verifiable randomness, and automated prize distribution.

Responsibilities:

— Own setup, maintenance, and validation of GA4 and Google Tag Manager tracking
— Design and maintain a consistent event tracking structure across the platform
— Ensure accurate tracking of key user interactions across the product
— Analyze user behavior and conversion funnels to identify improvement opportunities
— Support product and marketing teams with tracking insights
— Monitor tracking accuracy and proactively identify discrepancies
— Collaborate with product, engineering, and marketing teams on analytics implementation
— Contribute to improving tracking of Web3-specific flows such as wallet connection and transaction steps

Requirements

— Hands-on experience with GA4 and Google Tag Manager
— Experience designing event tracking and working with funnels
— Experience validating tracking implementations and ensuring data accuracy
— Experience working with UTM tagging, including deep links
— Strong analytical thinking and attention to detail
— Ability to work independently on tracking-related tasks
— English level: Intermediate or higher

Nice to have

— Experience with Web3 or blockchain-based products
— Experience with fintech, trading, iGaming, or engagement-driven platforms
— Understanding of wallet-based user flows and attribution specifics
— Familiarity with on-chain analytics tools (e.g. Dune, Flipside, Nansen)

Details:

—  Part-time engagement

—  Fast-paced, product-focused startup environment

—  Emphasis on analytics quality, tracking accuracy, and actionable insights.