Creative Producer

About the Company
 

Twin Pines Apps is a product IT company building subscription-based digital products in productivity, self-development, health & fitness niches for the English-speaking market.
We build products from scratch - no legacy systems, no technical debt - with a strong focus on scalability, speed, and engineering quality. 

What’s important to know:
🌍 HQ in Cyprus. We operate in an international environment with transparent legal and financial processes.
💰 Financial stability. We have a secured 24-month investment runway, covering both team growth and marketing budgets.
👥 Experienced founder - a serial entrepreneur with a successful exit who understands how to build and scale products from zero to meaningful results.
⚙️ Products already in development. We move quickly from idea to execution and are actively preparing products for market launch.

About the role

We’re looking for a Creative Producer with a strong performance mindset to drive the development of high-impact marketing creatives.

This is a hands-on individual contributor role working closely with the Head of Performance Marketing and an in-house design and motion team.

You will own the creative strategy, hypothesis generation, concept development, and performance optimization of marketing creatives.

Your goal is build creative systems that drive growth.
 

Responsibilities
Creative ideation & hypothesis generation

• Analyze competitors in Meta Ads Library and Google Ads
• Break down hooks, angles, and messaging
• Develop structured creative hypotheses
• Build testing plans for creatives
• Participate in brainstorming sessions
• The focus is on hypothesis-driven creative development, not intuition.

Production management

• Write clear and structured creative briefs
• Coordinate production with design and motion teams
• Review and approve creatives
• Iterate winning concepts
• Create variations for scaling
• Key focus: speed, volume, testing.

Performance analysis & optimization

• Analyze CTR, CVR, CPA, ROAS
• Identify patterns and winning angles
• Optimize creatives through iteration
• Generate scaling strategies for winning concepts
   

Requirements

• 3–5+ years experience in performance creative roles
• Experience with Meta Ads and Google Ads
• Strong understanding of A/B testing frameworks
• Data-driven mindset
• Ability to write clear briefs for design and motion teams
• Understanding of CTR, CVR, CPA, ROAS metrics

Nice to have

• Experience in AI products, Health & Fitness, or subscription apps
• Experience with high-volume creative testing
• Experience with UGC formats
• Experience using AI tools for creative generation
• English B2+
   

What you will achieve in the first months

• Launch 20–30 new creative concepts per week
• Build iterative cycles for winning creatives
• Improve CTR and CVR through structured testing
• Reduce CPA via better hooks and angles
• Maintain constant creative refresh to prevent fatigue
   

What we offer

• Direct collaboration with Head of Performance Marketing
• Real influence on product growth
• No legacy processes or bureaucracy
• Opportunity to grow into Creative Lead
• Work with AI products and global markets
• Remote environment and flexible schedule
   

Working Conditions

• Remote format
• Flexible working hours
• B2B contract
• Fully transparent gross compensation
• Salary paid in USD or EUR
• Paid vacation and sick leave