Chief Marketing Officer (CMO) (Lootbox Projects)

We are looking for a Chief Marketing Officer for our product in the eSports industry.

Location: Lisbon (Portugal), or remotely.

Current team: SMM / Affiliate / Influence departments.

About the Role:

We are seeking an experienced and passionate CMO to lead a groundbreaking lootbox projects in the CS2 (Counter-Strike 2) sector. This role is ideal for a visionary leader with deep knowledge of the lootbox market, particularly within the context of Counter-Strike (CS), and a strong foundation in digital marketing, analytics, and management.

Responsibilities:

• Strategic Leadership: Define and drive the strategic vision, mission, and roadmap for the projects to ensure it becomes a market leader.
• Market Insight & Analysis: Stay at the forefront of trends, particularly within the CS lootbox sector, understanding the competitive landscape and evolving market needs.
• Marketing Oversight: Oversee all marketing initiatives, leveraging key channels such as SEO, social media (SMM), influencer marketing, affiliate partnerships, and sponsorships.
• Influence Marketing Expertise: Drive campaigns and partnerships within the influencer marketing space, with a solid understanding of unit economics and effective trends.
• Analytics & Digital Metrics: Utilize analytics to set, track, and optimize KPIs across product performance, engagement, and other core metrics.
• Team Leadership: Lead a diverse and talented team, fostering a high-performance culture, and ensuring alignment with the project’s values and objectives.
• Budget & Resource Management: Manage complex budget planning and resource allocation to maximize efficiency and impact.

General Requirements:

• 5+ years of proven experience in a C-level role within a lootbox or gaming project.
• Deep passion for gaming and esports, with strong insight into player behaviors and industry dynamics.
• Expertise in the global CS lootbox market, including trends, competition, and consumer preferences.
• Solid knowledge of influence marketing, with an understanding of its unit economics and current trends.
• Proficiency in major marketing channels such as SEO, SMM, influencer marketing, affiliate partnerships, and sponsorships.
• Strong budgeting and P&L management skills, with experience in overseeing large-scale, complex budgets.
• Data-driven approach with a keen eye for product performance and digital metrics.

Soft Skills and Leadership Requirements:

• Strong, proactive leadership with the ability to inspire, motivate, and lead large cross-functional teams.
• High level of self-presentation and communication skills, including confidence in representing the product internally and externally (partners, influencers, stakeholders).
• Proven ability to manage and scale large teams and 10+ products simultaneously, operating across different stages of development.
• Hands-on, ownership-driven mindset with a willingness to take responsibility for complex decisions and outcomes.
• Readiness to work with ambitious goals, serious challenges, and high-pressure environments without fear of accountability.
• Strategic thinking combined with strong execution skills — ability to turn vision into clear actions and measurable results.
• Comfort operating in environments with uncertainty, fast growth, and constant change.

Languages:

• English - Upper-Intermediate + / Advanced.
• Ukrainian or Russian for communicating inside the team- Upper-Intermediate + / Advanced.

What we could offer:

• Remote — 2 times a week, in Lisbon office — 3 times a week, flexible schedule.
• Vacation: 24 working days.
• 100% paid sick leave.
• Fixed salary+ bonuses (+30-100% of salary depending on results).
• Long-term cooperation.
• Sustainable business.