Retention Manager

We are looking for a skilled and proactive Retention Manager (Middle level) to strengthen our CRM and lifecycle marketing efforts. In this role, you will be responsible for developing and executing effective multi-channel retention campaigns, building customer journeys, and maximizing player engagement, activation, and loyalty.

HOW YOU WILL MAKE AN IMPACT:

- Create and optimize marketing communications across Email, SMS, In-App/Pop-up, and Web Push channels.Run A/B tests to improve engagement, conversion, and retention metrics.Design and maintain Customer Journeys within the CRM system.
- Experience with [Customer.io](http://customer.io/), Smartico, Fasttrack, or Optimove is a strong plus.
- Segment players based on the RFM model and behavioral patterns.
- Create tailored retention flows for different lifecycle stages.
- Actively use AI tools to automate workflow, generate content, build logic, and improve campaign effectiveness.
- Develop strategies for player onboarding, activation, and reactivation.
- Analyze performance data and propose optimization improvements.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

- 1.5–3 years of experience in CRM or Retention Marketing, preferably in iGaming or digital products.Strong understanding of lifecycle marketing and multi-channel communication.Experience with customer segmentation and RFM analysis.
- Hands-on experience with CRM platforms ([Customer.io](http://customer.io/) / Smartico / Fasttrack / Optimove — a plus).
- Confident use of AI tools for communication and workflow automation.
- Analytical mindset and ability to work with data-driven insights.
- Strong communication and organizational skills.

WHY YOU’LL LOVE IT HERE:

- Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
- Unlimited vacation days and paid sick leave—because your rest matters.
- A competitive compensation that truly reflects your skills and expertise.
- Employee referral bonus and gifts to celebrate your special occasions.
- 50% financial support for learning expenses to supercharge your professional growth!
- A positive atmosphere where you always feel respected and truly belong.
- Inspirational team-building activities that turn colleagues into best friends.
- Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
- Co-working space reimbursement to save your nerves from always working from home :)