Senior Google Ads Specialist to $5700

An international performance marketing company is looking for a Senior Google Ads Specialist to lead and scale its paid search activities. This role involves strategic ownership of the Google Ads channel, campaign optimisation, and mentoring junior team members.

Responsibilities:

• Take full ownership of the Google Ads channel and align strategy with business goals
• Plan, launch, and optimise high-impact Search campaigns, as well as cross-channel campaigns (Display, Shopping, Performance Max, YouTube, Remarketing)
• Design scalable campaign structures, bidding strategies, and targeting models
• Analyse performance data to optimise budgets and improve ROI
• Conduct in-depth audits and provide strategic recommendations
• Mentor junior specialists and ensure best practices across campaigns
• Lead A/B testing initiatives across creatives, landing pages, and structures
• Collaborate with leadership and cross-functional teams
• Stay updated on platform changes, trends, and innovations

• Resolve complex tracking, compliance, and delivery issues

   

Requirements:

• 5+ years of hands-on experience managing Google Ads in performance-driven environments
• Strong expertise in advanced campaign structures, bidding strategies, and multi-channel planning
• Experience with automation tools (Ads Scripts, API workflows, Ads Editor)
• Deep understanding of tracking, measurement, attribution models, Google Analytics 4, and Google Tag Manager
• Proven experience managing substantial advertising budgets
• Previous mentoring or leadership experience
• Strong analytical skills with advanced Excel/Google Sheets proficiency
• Experience with analytics/reporting tools (e.g., SQL, Tableau, Looker) is a plus
• Familiarity with PPC/SEO tools such as SEMrush, Ahrefs, and Similarweb
• Solid understanding of CRO, user behaviour, and landing page optimisation

• Strong communication skills and fluent English (additional languages are a plus)

   

Benefits:

• Competitive fixed monthly salary
• Performance-based bonus scheme
• Monday–Friday schedule (9:00–17:00) with flexible start and finish times
• Up to 25 days of annual leave plus 5 sick days
• Access to industry conferences and learning resources
• Supportive environment with clear career growth opportunities
• Support with obtaining a work visa in Cyprus if required