PPC Media Buyer (only with Dating Experience)

Responsibilities:

    •    Launch and scale PPC campaigns for dating offers (primarily Google Ads)
    •    Keyword research and search intent analysis for dating vertical
    •    Creation and testing of ad copies compliant with dating policies
    •    Management of budgets, bids, CPA / ROI targets
    •    Setup and optimization of conversion tracking (registrations, subscriptions, payments)
    •    A/B testing of creatives, landers and funnels
    •    Monitoring traffic quality, approvals, bans and account health
    •    Working closely with tech / tracking / product teams
    •    GEO expansion and scaling profitable funnels

Requirements:

    •    Proven experience in PPC for dating offers
    •    Strong knowledge of Google Ads policies (dating, adult, sensitive content)
    •    Experience with keyword-based traffic (Search, Discovery)
    •    Understanding of dating funnels:
registration → subscription → rebill
    •    Ability to work with CPA / RevShare models
    •    Hands-on experience with trackers and analytics
    •    Strong optimization and scaling skills

Experience with Tier-1 GEOs (US, UK, CA, AU)
    •    Work with pre-landers and compliant funnels
    •    Experience recovering accounts / ads
    •    Understanding of cloaking risks and safe setups