Targeting Specialist / Таргетолог

Key Responsibilities:

• Planning, implementing, and optimizing Meta Ads campaigns (experience with Google Ads, YouTube, and TikTok is a plus).
• Enhancing marketing funnels in collaboration with the SMM team.
• Evaluating ad performance based on key metrics (CPL, CPA, ROAS, ROI, conversions).
• Collaborating with the marketing team.
• Reporting and providing growth recommendations.

• Optimizing campaigns based on data-driven insights.

   

Ideal Candidate Profile:

• At least 2 years of experience in performance marketing.
• Self-driven and result-oriented.
• Strong analytical skills with the ability to draw actionable insights from data.
• Proficiency in Meta Ads (Google Ads expertise is a major plus).
• Proven track record in managing lead generation campaigns.
• English proficiency: B1 level or higher.