PPC Specialist (Dating Vertical)

Responsibilities:
   •    Launch and scale PPC campaigns for dating offers (primarily Google Ads)
    •    Keyword research and search intent analysis for Dating    vertical
    •    Creation and testing of ad copies compliant with dating             policies
    •    Management of budgets, bids, CPA / ROI targets
    •    Setup and optimization of conversion tracking (registrations,             subscriptions, payments)
    •    A/B testing of creatives, landers, and funnels
    •    Monitoring traffic quality, approvals, bans and account health
    •    Working closely with tech / tracking / product teams
    •    GEO expansion and scaling profitable funnels

Requirements:

• Proven experience in PPC for dating offers
• Strong knowledge of Google Ads policies (dating, adult, sensitive content)
•  Experience with keyword-based traffic (Search, Discovery)
• Understanding of dating funnels: registration → subscription → rebill
•  Ability to work with CPA / RevShare model
•  Hands-on experience with trackers and analytics
•   Strong optimization and scaling skills
• Experience with Tier-1 GEOs (US, UK, CA, AU)
•  Work with pre-landers and compliant funnels
•  Experience recovering accounts / ads
•  Understanding of cloaking risks and safe setups

Working terms

• possibility of remote work;
• paid vacation — 21 working days;
• annual salary review;
• opportunity for career growth within the company;
• additional 10 days off for holidays;
• paid English courses.