Head of Brand Performance (iGaming)

We are looking for a Head of Brand Performance to lead marketing for a portfolio of iGaming brands (casino + sportsbook) operating under an offshore license.

This is a Head-level role where you will build a 360° marketing strategy, manage significant budgets, and directly drive brand growth across Tier-1 markets within a highly restricted advertising environment.

HOW YOU WILL MAKE AN IMPACT:

Strategy & 360° Marketing

• Own and lead the end-to-end marketing strategy for a portfolio of brands
• Launch and scale 360° campaigns including media placements, special projects, and content distribution
• Develop brand positioning and ensure consistency across all channels

Media Buying & Large-Scale Campaigns

• Plan and execute large-scale media campaigns (OLV, pre-roll, programmatic, and others)
• Manage agencies and vendors: media mix, creatives, performance optimization
• Ensure campaigns deliver measurable business impact

Creators / Influencers / Streamers

• Build and scale a creators program: sourcing, formats, long-term partnerships, integration quality
• Launch bold campaigns that genuinely push the market and generate demand
• Ensure brand-safe and high-performing influencer collaborations

Brand Ecosystem & Sub-Brands

• Design and develop brand architecture (sub-brands, brand extensions, content hubs)
• Build scalable partnership and distribution models in a restricted advertising environment
• Work closely with Legal and Compliance teams to ensure regulatory alignment

Retargeting / Remarketing & Audience Re-Engagement

• Develop audience return strategies following media and creator campaigns
• Connect top-of-funnel brand awareness with CRM and retention strategies
• Align first-touch acquisition with lifecycle marketing efforts

Budget Ownership & Performance

• Own and manage the marketing budget
• Make data-driven decisions based on ROI, ROMI, LTV, CAC
• Focus on commercial outcomes, not just reach and impressions

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

• 4–6+ years of experience in iGaming, betting, or online casino
• 2+ years in a leadership role
• Strong 360° marketing background (media + creators + partnerships)
• Proven experience managing substantial budgets with ROI focus
• Experience working with offshore iGaming brands and/or in advertising-restricted environments
• Ability to build and scale brand ecosystems (sub-brands, extensions, content hubs)
• Solid understanding of retargeting/remarketing and CRM/Retention alignment
• Strategic mindset with strong execution capabilities

HOW WE WILL KEEP YOU SMILING:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)