CRM and Retention Manager

CRM & Retention Manager

We are an ambitious team building a new, technology-driven product in the digital entertainment space.

We move fast, stay flexible, and keep bureaucracy to a minimum. Our team is made up of strong professionals who value transparency, ownership, and personal growth.

We’re looking for a CRM & Retention Manager who will own the customer lifecycle, build retention strategies, and drive long-term player value.

Responsibilities

• Own the segmentation strategy and manage the full retention lifecycle.
• Build and optimize onboarding, upsell, reactivation, and churn-prevention journeys.
• Design and manage bonus strategies: reloads, cashback, free spins, missions.
• Execute omnichannel communications: Email, SMS, Push, WhatsApp, Onsite pop-ups.
• Run A/B tests to optimize content, communication cadence, and bonus mechanics.
• Reduce churn, increase LTV, and drive returning-player revenue.
• Collaborate closely with Casino Manager, VIP, and Marketing teams.

Requirements

• 2+ years of experience in CRM or Retention (iGaming or high-risk e-commerce preferred).
• English — B1+ (mandatory).
• Spanish — a plus.
• Hands-on experience with CRM platforms such as FastTrack, Optimove, Smartico, or Exponea.
• Strong analytical mindset with understanding of LTV, churn metrics, and cohort analysis.
• Strong UX writing skills and an experiment-driven mindset.

What we offer

• Opportunity to work on a fast-growing product in the digital entertainment industry.
• High ownership and real impact on product growth.
• A fast-paced, flexible environment with minimal bureaucracy.
• A team of experienced professionals focused on results and development.
• The chance to grow together with the product as it scales.