PPC Specialist (flex-time)

Who we are     

We are a Ukrainian multiproduct company for more than 500.000 clients from 120 countries.  

Since 1997, we have been streamlining data workflows for professionals and teams with our intuitive and efficient software products. We’re committed to enhancing our customers' experience across the globe by minimizing data-related tasks and enabling them to focus on more inspiring goals. Whether it’s Fortune-100 companies or individuals, we provide a customer-centric approach, delivering high-quality solutions and exceptional support.     

Product that needs your engagement     

Mobion is a cloud-based white-label platform for ride-hailing and corporate transport services. Launched in 2016 by Devart, it supports operators in 6+ countries and has handled over 20 million rides for 4M+ users and 500K drivers.  

Our ecosystem includes rider and driver apps, a real-time dispatch system, admin dashboards, and branded web portals — all backed by a secure, scalable Azure infrastructure. We offer both SaaS and franchise models to help partners grow fast across regions. 

Your future team of professionals     

You will be part of the BizDev team and work with highly motivated professionals who are passionate about the project. You will collaborate closely with the Marketing Manager, Product team, Customer Success team, Sales team, and the Head of the product. 

The team shares a strong feedback culture and a growth mindset — we don’t just build features, we solve real problems.  

Impact you will make    

We are seeking a PPC Specialist to support and optimize Mobion’s paid advertising campaigns, improving performance while ensuring efficient use of a limited monthly budget. 

This is a flexible, contract-based engagement. The workload is expected to be 20–30 hours during the first month, followed by 10–15 hours per month on an ongoing basis. 

• Manage and optimize the monthly advertising budget, ensuring efficient spend allocation across campaigns. 
• Analyze performance across the full funnel (impressions → clicks → demo requests) to identify optimization opportunities. 
• Track and evaluate key performance metrics including CPL, CAC, MRR contribution, LTV, email CTRs, and ROAS. 
• Audit existing paid advertising campaigns, restructure them when needed, and launch optimized campaigns to test new targeting, geographies, and messaging. 
• Leverage analytics tools (GA4, Mixpanel, GTM) to extract insights, identify bottlenecks, and prioritize data-driven actions. 
• Continuously optimize bidding strategies, targeting, creatives, and ad messaging to improve cost efficiency, lead quality, and overall performance. 
• Build and maintain clear performance dashboards to monitor KPIs, assess campaign effectiveness, and provide structured recommendations. 

• Design and run controlled experiments to scale campaigns into new geographies, audiences, or channels while maintaining performance stability. 

   

Skills we are looking for     

• 3+ years of experience in the SaaS product industry. 
• Proven experience working with digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, with a strong focus on precise audience targeting and campaign optimization. 
• Solid understanding of performance marketing techniques, including retargeting, audience segmentation, and data-driven strategy adjustments based on campaign results. 
• Hands-on experience with marketing and analytics tools such as Google Ads, Google Analytics, Semrush (or similar SEO tools), and Hotjar (or similar behavior analytics tools). 
• Strong analytical skills and experience using analytics platforms (e.g. Google Analytics, Power BI or similar) to analyze user behavior and identify key growth drivers. 
• Ability to build clear analytical reports, dashboards, and extract actionable insights to support data-driven marketing decisions. 
• Comprehensive understanding of core marketing concepts, including sales funnels, customer journey mapping, competitive analysis, brand positioning, KPIs, and performance reporting. 
• English – Intermediate and above. 

• Strong communication skills, independence, and self-organization. 

   

We are a perfect match if you share our values    

We are professionals in our field.    

We know how to turn up our professionalism to the maximum, because we are experts who enjoy solving complex tasks.    

We know how to focus on the product, think big, and at the same time delve deep into the details.    

We create a calm and friendly atmosphere within the company.    

We value the freedom of open and transparent communications.    

Radical honesty is embedded in the foundation of our culture.    

We are open to new things and constantly develop and practice regular knowledge sharing, which helps us evolve continuously.    

Most importantly, the company creates an environment where we can fulfill our potential upon a solid foundation.    

Our Hiring Process    

• Recruitment Interview    
• Technical Interview    

• Offer Call    

   

We strive to ensure transparency and openness in the hiring process, and we understand the importance of providing timely feedback. If your resume meets the job requirements, we will contact you to clarify details and schedule an interview within 2 weeks after your application is submitted.     

The timeframe for feedback between interview stages may take up to 2 weeks.