Product Marketing Specialist (B2B SaaS)

 Product Marketing Specialist (B2B SaaS) | Remote 

We’re looking for a hands-on Product Marketing Specialist to help strengthen our product visibility and maintain clear, consistent messaging across key channels. This role is focused on product content, positioning, and marketing execution, rather than performance marketing or pure social media management. This is an execution-focused product marketing role with real ownership and growth potential: not a performance marketing or paid ads role, not a pure SMM role, and not a senior strategic PMM position. 

 Salary: Competitive, discussed individually
 Format: Full-time, Remote (Europe preferred; worldwide considered, except Russia and Belarus)
 About the Role and the Project:
We’re building a B2B SaaS platform that helps teams manage goals and strategy through tools seamlessly integrated with Jira, Confluence, Salesforce, as well as our own standalone platform. Our products help teams work with OKRs and KPIs directly inside their existing workflows. You will be responsible for ensuring our product messaging is accurate, consistent, and well-positioned across platforms. Your work will focus on maintaining product pages, managing listings and reviews, adapting messaging for different audiences, and supporting community and content presence. 

 Key Responsibilities:
• Maintain and update website product pages and landing pages based on new features and releases
• Adapt product messaging and positioning for different channels and audiences
• Manage listings, directories, and review platforms (e.g. G2, partner platforms)
• Support and run review and visibility campaigns
• Conduct competitor and market research to improve positioning and messaging
• Create and edit short-form product content (website copy, platform descriptions, LinkedIn posts)
• Support community presence and company content on LinkedIn
• Research industry events, partnerships, and visibility opportunities
(optional participation in 1–3 events per year)

 Key Qualifications:
• 1–4 years of experience in Product Marketing, Content Marketing, or B2B SaaS Marketing
• Experience working with B2B SaaS or tech products
• Strong English – С1
• Ability to translate product features into clear, user-friendly value propositions
• Hands-on mindset with ownership of tasks from idea to execution
• Strong attention to detail and organizational skills

 Nice-to-Have:
• Familiarity with the Atlassian ecosystem (Jira, Confluence)
Basic understanding of SEO or analytics tools
• Experience with CMS platforms (WordPress, Webflow, etc.)
• Experience working with SaaS directories and review platforms (G2, Capterra, etc.)

 Benefits:
• Personal career plan and flexible schedule
• Accounting support and provided equipment
• 21 vacation days and 10 paid sick days
• Team of 20+ professionals: marketing, product, engineering, DevOps, QA, C-level
• High seniority level and clear company strategy
• Fully remote, flexible schedule
(4 core hours between 9:00–18:00 Kyiv time)
• Standups twice a week at 10:00 Kyiv time