GTM Engineer / Lead Generation Specialist (B2B Tech Services)

We are looking for a GTM Engineer / Lead Generation Specialist who will design, build, and operate outbound growth systems that consistently generate qualified sales opportunities. This is a technical go-to-market role combining outbound strategy, automation, data research, and experimentation. You will work closely with sales and leadership to create scalable lead generation pipelines.

Responsibilities

• Build andoptimize outbound lead generation systems (LinkedIn, email, data-driven outreach)
• Research target accounts and define ICP segments across priority industries
• Design and execute outbound campaigns and messaging experiments
• Set up and manage automation tools (Apollo, LinkedIn automation, CRM workflows, sequencing tools)
• Create and maintain prospect databases and data enrichment pipelines
• Collaborate with sales to improve targeting, qualification, and messaging
• Track funnel metrics and continuously optimize conversion rates
• Support event-based and account-based marketing (ABM) initiatives
• Document playbooks and scalable outbound processes

Requirements

• 3+years of experience in lead generation, growth, GTM, or outbound operations in B2B tech
• Strong understanding of outbound sales funnels and ICP definition
• Experience with sales automation and data tools (Apollo, HubSpot, LinkedIn Sales Navigator, etc.)
• Analytical mindset with the ability to run experiments and interpret results
• Strong written English for outbound messaging
• Ability to work independently and iterate quickly
• Structured and systems-oriented thinking

Nice to Have

• Experience in IT services, software outsourcing, or engineering consulting
• Understanding of software development or technical domains (AI, Embedded, SaaS)
• Experience building outbound infrastructure from scratch
• Familiarity with scraping, enrichment APIs, or automation workflows

What You Will Own

• Outbound pipeline generation engine
• ICP and account targeting logic
• Outreach experimentation and optimization
• Lead quality improvement processes
• GTM documentation and playbooks

What We Offer

• High ownership and autonomy over GTM systems
• Opportunity to build scalable outbound infrastructure
• Direct collaboration with sales leadership and founders
• Flexible working environment