GTM Engineer (B2B Tech Services)

We are looking for a GTM Systems Engineer to design, build, and optimize a scalable outbound growth engine for a B2B software engineering company. This role combines ICP design, account targeting, outbound experimentation, workflow automation, and conversion improvement across the top of the funnel.
This is not a manual list-building or junior lead generation role. We need someone who can architect the system behind outbound — from segmentation and data flows to messaging experiments, qualification logic, and CRM handoff.
You will work directly with leadership to shape how P-Product enters target accounts, prioritizes verticals, improves lead quality, and turns outbound activity into qualified sales conversations.

What You Will Own

• Outbound pipeline generation engine across email, LinkedIn, account research, enrichment, sequencing, and CRM handoff.
• ICP architecture and account targeting logic for priority industries such as HealthTech, IoT, AI, Embedded, and adjacent technical domains.
• Experimentation framework for message angles, vertical narratives, channel mix, offer packaging, and qualification signals.
• Lead quality improvement process, including feedback loops between outbound, discovery calls, and sales outcomes.
• Documentation, playbooks, and operating rules that allow GTM execution to scale without turning chaotic.

Key Responsibilities

• Design and optimize outbound systems that consistently generate qualified meetings rather than raw activity volume.
• Define ICP segments, buyer personas, account scoring logic, and targeting rules across chosen verticals and service lines.
• Build workflows for sourcing, enrichment, segmentation, outreach sequencing, CRM syncing, and reporting.
• Launch and manage structured GTM experiments across industries, offers, channels, and messaging hypotheses.
• Write and refine outbound messaging for founders, CTOs, Heads of Engineering, Product leaders, and other technical decision-makers.
• Partner with sales leadership to improve qualification criteria, outreach-to-meeting conversion, and meeting-to-opportunity quality.
• Support event-based outbound, account-based marketing initiatives, and strategic follow-up motions around conferences or named accounts.
• Track funnel metrics, diagnose bottlenecks, and continuously improve system performance through data-driven iteration.
• Create clear playbooks so outbound execution becomes repeatable, measurable, and scalable.

Requirements

• 4+ years of experience in outbound systems, GTM operations, growth infrastructure, revenue operations, or similar roles in B2B tech.
• Proven experience building or significantly improving outbound engines, not only executing inside an existing process.
• Strong understanding of ICP definition, segmentation, account selection, buyer relevance, and targeting logic.
• Hands-on experience with sales and GTM tooling such as Apollo, HubSpot, Clay, LinkedIn Sales Navigator, sequencing tools, enrichment tools, and CRM workflows.
• Ability to run hypothesis-driven experiments and interpret performance data across segments, channels, and messaging.
• Strong written English for outbound communication with senior business and technical stakeholders.
• Ability to work independently in a high-ownership environment and turn ambiguous commercial goals into operating GTM systems.
• Structured, systems-oriented thinking with strong execution discipline.

Nice to Have

• Experience in IT services, software outsourcing, custom engineering, or engineering consulting.
• Exposure to technical domains such as AI, data platforms, embedded systems, SaaS, cloud infrastructure, or IoT.
• Experience building outbound infrastructure from scratch in a lean team or founder-led environment.
• Familiarity with scraping workflows, enrichment APIs, workflow automation, or lightweight internal tooling for GTM operations.
• Experience supporting ABM motions, conference follow-up workflows, or multi-touch account orchestration.

You are probably a fit if... 

• you have built outbound infrastructure, not only run campaigns inside someone else's process 
• you think in systems, funnels, hypotheses, and conversion logic 
• you can connect business goals to segmentation, workflows, messaging, and measurable process design 
• you are comfortable owning both strategy and execution in a lean environment