Marketing Growth Manager (Apps) / PMM

About the role

We are building a Lean Apps Factory — a fast-moving environment focused on launching, testing, and scaling subscription-based mobile apps across multiple niches such as health, productivity, education, and lifestyle.

We are looking for a Marketing Growth Manager (PMM) who will own growth for one or more apps and turn funnels, creatives, and acquisition into predictable revenue.

This is a highly impactful role at the intersection of performance marketing, product, creative, and data.

Responsibilities

• Own growth streams end-to-end (app / funnel / geo / segment)
• Design and execute go-to-market strategies, including:
  • ICP definition and segmentation
  • messaging and positioning
  • W2W and W2A funnels
  • onboarding and paywall optimisation
• Collaborate with UA Managers on:
  • media plans and testing roadmap
  • CAC, ROAS, LTV, payback optimisation
• Work with Creative team to:
  • generate and test creative concepts and angles
  • identify winning creatives and scale them
• Analyse performance data and define priorities:
  • what to scale
  • what to stop
  • what to test next
• Partner with Product, Tech, and Data teams to improve:
  • tracking and dashboards
  • funnel performance
  • automation and experimentation frameworks

Requirements

• 3+ years of experience in Growth / Performance Marketing / PMM for mobile apps or subscription products
• Experience working with mobile or web funnels (W2W or W2A)
• Strong analytical skills and ability to make data-driven decisions
• Experience with CAC, ROAS, LTV, payback and retention metrics
• Experience working cross-functionally with UA, Product, Creative, and Data teams
• Comfortable working in fast-paced, experimentation-driven environments
• English level: Intermediate or higher

We offer

• Above-market compensation
• Performance bonuses
• Friendly and supportive team environment
• Fast decision-making and minimal bureaucracy
• Opportunity to work on global mobile products
• Professional growth and career development opportunities
• Learning support and access to educational resources
• Paid vacation and sick leave