Junior Marketing Insights Specialist

About us:
 

BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

Your impact:

• Monitor and analyze advertising activity of key competitors across platforms (Meta, Google, TikTok, etc.);
• Track trends in health, wellness, fitness, and subscription-based products;
• Maintain an organized database of notable ad examples, campaigns, messaging approaches, and market innovations;
• Create weekly reports summarizing key competitor moves, creative shifts;
• Share clear, actionable insights for User Acquisition and Creative teams — quick takeaways + deep dives when needed;
• Suggest new ideas based on emerging trends, consumer behavior, and market changes;
• Assist with ad hoc research projects based on marketing team priorities;
• Present findings in a visual, digestible format using Miro, FigJam, Slides, or Notion;
• Apply tools like Meta Ad Library, TikTok Creative Center, Similarweb, App Annie & other to ensure high-quality research and insights.
   

About you:

• 1+ years of experience in research (academic, business, or market), ideally within marketing or creative-focused roles;
• Understanding of performance-driven campaigns, creative workflows, and what makes ads effective;
• Experience using ad libraries and market tools for competitor and trend analysis;
• Strong analytical and visual storytelling skills — able to turn creative data into clear, actionable insights;
• Proficient in visual tools like Miro, FigJam, and Google Slides to present research and ideas clearly.
   

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. The opportunity to work fully remotely.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.