SMM Manager

We are looking for an experienced and strategic SMM Manager who understands B2B communication, knows how to work with expert content, and can build long-term inbound channels through high-quality social media and community engagement.

Requirements:

• 3+ years of experience in SMM or digital marketing
• Upper-Intermediate level of English
• Experience in B2B marketing (preferably IT or service-based companies)
• Skills in working with LinkedIn, Reddit, and Quora algorithms
• Skills in managing company stakeholder profiles
• Understanding of the marketing funnel (TOFU–MOFU–BOFU) and inbound lead generation principles
• Experience working with expert, technical, or niche B2B content
• Practical experience with analytics: ability to analyze results, find growth points, test hypotheses
• Deep understanding of media metrics and working with KPIs
• Experience collaborating with copywriters and designers, including creating test tasks
• Ability to work with various content formats (posts, longreads, articles, etc.)

Nice to have:

• Participation in professional peer communities (including those based on Gartner)
• Basic SEO knowledge for content
• Experience in community management
• Experience in Influencer Marketing & Partnerships

Responsibilities:

• Implementation of SMM and content strategies with a focus on inbound lead generation
• Maintenance and development of channels: Reddit, Quora, and other niche B2B communities
• Collaboration with key stakeholders' profiles (CEO, internal experts) to strengthen expert positioning and expand organic reach
• Adapting content for different funnel stages (TOFU, MOFU, BOFU)
• Preparing test tasks and coordinating workflow with copywriters and designers
• Organic audience engagement through expert content and community management
• Performance analysis of channels, hypothesis testing, and optimization
• Close cooperation with marketing and sales teams

We offer:

• Remote work
• Work schedule is flexible — a fixed number of hours that you need to work per month
• 20 days off per year (10 days every 6 months are charged), unused days do not burn out
• Reimbursement of 5 sick days per year
• The office is located in the city center (parking area available) and a summer rest zone
• Partial compensation for external courses/conferences (after the completion of the Adaptation Period)
• Partial compensation for external professional certifications
• English group lessons in the office with teachers (free of charge; 2 times a week)
• Reimbursement for sports or massage
• Large library with a scheduled purchase of new books every half a year
• Yearly Individual Development Plan (after the completion of the Adaptation Period)