Head of User Acquisition

We’re building an Apps Factory inside Evadav: a portfolio of mobile subscription apps (utilities, edutech, productivity and other subscription apps) and a fully automated growth engine on top of Meta, Google and other channels.

We’re looking for a Head of UA who will own this engine end-to-end:

strategy → funnels → channels → automation → team.

• The UA vision and strategy for the Apps Factory across Meta (Facebook/Instagram), Google and other paid channels.
• All Web2Web, Web2App and in-app acquisition funnels, with clear CAC–to–LTV and payback targets.
• Building a data-driven, automated UA system, not a manual “click in Ads Manager” operation.
• A small, sharp UA squad (UA managers + creatives + data/analytics) and how it works with Product and Tech.

Responsibilities

• Build and execute the UA strategy for our apps portfolio across Meta, Google and selected additional channels.
• Own and scale performance across W2W, W2A and App UA funnels, with clear guardrails on CAC, LTV and payback.
• Work tightly with monetization, product, creative and analytics to align offers, funnels, pricing and KPIs.
• Set up and continuously improve our attribution and tracking stack
  (AppsFlyer/Adjust or similar, AppHud, server-side events, CAPI, UTMs).
• Drive deep analysis of UA metrics: CAC, LTV, ARPU, ROAS, retention, funnel drop-offs, by app / GEO / channel.
• Turn data into clear actions: where to scale, what to cut, what to test next.
• Lead the automation agenda:
  • campaign templates, naming conventions, rules;
  • semi-auto / auto budgeting;
  • scripts / tools to reduce manual work;
  • dashboards for instant visibility.
• Work closely with Creative Producers, PPMs and  Designers to build a high-velocity creative machine for Meta (video first).
• Hire, mentor and grow a high-performing UA team; set expectations, feedback loops and growth paths.
• Stay on top of platform changes and trends in Meta, Google and other channels; bring in new ideas and betas.

Requirements

• 3+ years in user acquisition / performance marketing with a proven track record of scaling digital or mobile products via paid channels.
• Deep hands-on expertise with Meta (Facebook/Instagram) and strong experience with Google Ads; other channels are a plus.
• Strong understanding of Web2Web, Web2App and App UA funnels, ideally for subscription-based or mobile-first products.
• Solid experience with attribution tools (AppsFlyer, Adjust, etc.) and event-based analytics to guide UA strategy.
• Strong analytical mindset: you are comfortable with CAC, LTV, cohorts, payback, marginal ROI and unit economics.
• Experience leading UA people: hiring, coaching, setting targets, building ways of working with Product / Monetization / Analytics.
• Good understanding of how creative testing works on Meta: hooks, angles, iterations, and how to brief and evaluate creatives.
• Comfortable working in a fast, experiment-driven environment with a lot of tests and quick decisions.
• B2+ English

Nice to have

• Experience working with engineering and data teams to implement tracking, events, and automation around UA.
• Hands-on experience with SQL or advanced analytics tools (Looker, Tableau, Power BI, etc.).
• Strong background in A/B testing and experimentation frameworks.
• Experience pulling market and competitor insights (open and paid tools, spy services) to inform UA strategy.
• Experience with mobile apps and subscription funnels: onboarding, paywalls, re-engagement.
• Experience testing and scaling on alternative platforms (TikTok, ASA, Reddit, programmatic DSPs, etc.).