PPC specialist

Key Responsibilities
 

• Design and implement automated lead routing systems
• Optimise database segmentation and re-marketing flows
• Build and manage email/SMS automation sequences
• Improve lead scoring and traffic quality filtering
• Set up and optimise postback tracking and revenue attribution
• Integrate affiliate networks via API or webhook
• Implement A/B testing frameworks for funnel optimisation
• Reduce drop-offs and maximise EPC (earnings per click)
• Identify opportunities to monetise non-converting traffic

Required Experience
 

• Proven experience in affiliate marketing for payday loans or financial lead generation
• Strong experience with marketing automation tools (e.g., ActiveCampaign, GoHighLevel, custom CRM systems)
• Knowledge of API integrations, webhooks, and tracking pixels
• Experience working with lead distribution systems
• Understanding of CPA/CPL/revenue share models
• Strong database segmentation and lifecycle marketing experience
• Experience optimising high-intent financial traffic
  
  Experience with South Africa market is a big plus.