Email Marketing Specialist (Testora, MyGrowth)

About projects
 

Testora is a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests. The app offers personalized challenges, progress reports, and habit tracking, making Testora your go-to tool for self-awareness, stronger relationships, and personal growth.

MyGrowth is a personal development app that makes continuous learning simple and engaging by offering daily micro-lessons, practical exercises, and habit-building activities that fit easily into a busy day. MyGrowth makes it easy to stay consistent, helping users acquire new skills, educate themselves, and grow their careers in just a few minutes per day.

Requirements:

• Develop and own the omnichannel CRM strategy across email and push notifications, focused on converting free users into paid customers for health and fitness products.
• Design, implement, and maintain scalable automation workflows, including user segmentation, lifecycle logic, and personalization to ensure best-in-class conversion practices.
• Execute end-to-end omnichannel campaigns: planning, asset coordination, workflow setup, approvals, scheduling, QA, and deployment.
• Drive continuous optimization through extensive A/B and multivariate testing of timing, segmentation, messaging, offers, and subject lines to improve conversion rates and grow the premium user base.
• Analyze campaign performance and iterate on strategy based on data-driven insights.

• Collaborate closely with copywriters, designers, data analysts, product marketing managers, and product owners to align CRM initiatives with product and business goals.

   

Responsibilities:

• 2+ years of experience in digital or lifecycle marketing with a strong focus on building and optimizing automation workflows.
• Hands-on experience with email and/or push notifications for mobile and web products, including lifecycle and transactional use cases.
• Proven experience designing, executing, and analyzing A/B and multivariate experiments to drive measurable impact on business metrics.
• Experience working with at least one major ESP or marketing automation platform.
• Strong understanding of user segmentation principles, lifecycle logic, and data-driven personalization.
• Confident use of analytical and database tools to evaluate campaign performance and inform optimization decisions.
• Ability to collaborate effectively with cross-functional teams and translate business goals into CRM execution.

• Strong written communication skills in English (Upper-Intermediate or higher).

   

Would be a plus:

• Experience working in the wellness / health & fitness domain.
• Hands-on experience with both email and push notifications across web and mobile products.
• Experience in monetizing web traffic, including conversion funnels and CRM-driven revenue flows.
• Strong understanding of subscription-based business models.
• Experience launching CRM flows, features, or monetization initiatives from scratch (from concept to rollout).

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace.
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.