Retention Manager

About Yanarchy

Yanarchy is a Los Angeles–based talent management agency working with media creators and digital talents as scalable businesses. We focus on sustainable growth, strong monetization models, and long-term value by combining creativity with disciplined financial and operational execution.

Yanarchy is more than an agency. We are building an ecosystem of products and services where marketing, data, and retention strategies work together to drive predictable and scalable revenue.

The Role

We are looking for a Retention Manager who will be responsible for building and optimizing our customer lifecycle strategy with a strong focus on retention, repeat purchases, and revenue per user.

This role combines email marketing execution with strategic thinking around customer journeys, monetization funnels, and long-term audience engagement.

You will work on increasing customer lifetime value (LTV) through structured communication, automation, segmentation, and continuous testing.

What You Will Do

• Develop and execute retention strategies across the customer lifecycle
• Build and optimize automated flows (Welcome, Warm-up, Abandoned Cart, Re-engagement, post-purchase sequences, upsell/cross-sell)
• Create targeted campaigns aimed at repeat purchases and reducing churn
• Perform deep audience segmentation based on behavioral and transactional data
• Continuously run A/B tests on subject lines, pricing bundles, hooks, timing, content structure, and CTAs
• Monitor and analyze retention-related KPIs (Repeat Purchase Rate, LTV, Churn Rate, Open Rate, CTR, Conversion Rate)
• Optimize communication based on funnel performance and monetization insights
• Collaborate with content, performance, and analytics teams to align lifecycle communication with broader growth goals

Candidate Expectations

• 1.5–2+ years of experience in retention marketing, lifecycle marketing, or email marketing
• Strong copywriting skills focused on conversion and engagement
• Experience building automated lifecycle flows
• Understanding of monetization funnels, repeat purchase mechanics, and churn reduction
• Analytical mindset and experience working with performance metrics
• Experience with Power BI or similar analytics tools is a strong advantage
• Basic HTML/CSS knowledge for email layout
• English level Upper-Intermediate (B2) or higher

Nice to Have

• Experience in digital products, e-commerce, or subscription-based models
• Experience working with creator-driven or media businesses
• Understanding of performance marketing and paid traffic dynamics

What We Offer

• Fully remote work
• Ownership of lifecycle and retention strategy
• Data-driven environment with room for experimentation
• Competitive compensation
• Paid vacation, sick leave, and personal days off
• Clear processes and collaborative team culture